Programmatic Optimization Analyst at DoubleVerify

New York, New York, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Advertising, AdTechIndustries

Requirements

2+ years of industry experience
1-2 years of prior experience with Programmatic Media (preferred)
Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
Strong presentation skills
Expert problem solving and decision making skills
Robust knowledge of the overall ad tech landscape, especially across DSPs
High level of proficiency with MS Excel (pivot tables, complex functions) and able to interpret and present data in an actionable way

Responsibilities

Generate and present optimization recommendations to maximize delivery of advertiser campaigns and highlight ROI for programmatic partners
Identify and quantify key challenges for campaign performance
Serve as main point of contact for programmatic reporting initiatives in local markets by providing onboarding, ongoing support, and internal maintenance
Provide support and guidance to internal sales and account management teams, with clear and timely communication, quality deliverables, and innovative solutions
Identify patterns and proactively surface ideas to improve quality, productivity and efficiency

Skills

Key technologies and capabilities for this role

Programmatic AdvertisingDigital Media OptimizationData AnalyticsROI AnalysisCampaign PerformanceReportingSales SupportAccount ManagementOnboardingAnalytical Skills

Questions & Answers

Common questions about this position

What is the salary range for the Programmatic Optimization Analyst role?

The starting salary will be determined based on qualifications, level, skills, experience, location, and internal equity. The estimated salary range is provided based on the qualifications set forth in the job description.

Is this role remote or does it require office work?

This information is not specified in the job description.

What skills are required for the Programmatic Optimization Analyst position?

Required skills include strong analytical skills to analyze raw data and develop recommendations, robust knowledge of the ad tech landscape especially DSPs, high proficiency with MS Excel including pivot tables and complex functions, strong presentation skills, and expert problem-solving abilities.

What is the work environment like at DoubleVerify?

The role involves working in a fast-paced environment, interfacing with sales, account management, and product teams, while thriving analytically to increase impression quality and ROI.

What experience makes a strong candidate for this role?

Candidates need 2+ years of industry experience, preferably 1-2 years with Programmatic Media, along with strong analytical skills, ad tech knowledge, and Excel proficiency.

DoubleVerify

Digital advertising verification and analytics services

About DoubleVerify

DoubleVerify ensures the quality and effectiveness of digital advertising for major brands. The company provides verification and analytics services that help brands, advertisers, platforms, and publishers confirm that their ads are seen by real people, are placed in safe environments, and effectively reach their target audiences. Their services include checking ad viewability, preventing fraud, and ensuring brand safety by using advanced technology and dedicated teams to identify and combat fraud schemes. Unlike many competitors, DoubleVerify focuses on providing comprehensive analytics that help clients maximize their advertising budgets and improve returns on investment. The goal of DoubleVerify is to enhance the trust and effectiveness of digital advertising, making it a reliable channel for brands to connect with consumers.

New York City, New YorkHeadquarters

2008Year Founded

$385.7MTotal Funding

IPOCompany Stage

Data & Analytics, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

401(k) Company Match

Performance Bonus

Company Equity

Risks

Ad-blocking software usage may reduce the effectiveness of DoubleVerify's verification services.

Privacy-focused regulations could limit DoubleVerify's ability to track and verify ad performance.

Growing competition from companies like Integral Ad Science pressures DoubleVerify to innovate.

Differentiation

DoubleVerify offers industry-leading GenAI protection against low-quality AI-generated content.

The company provides comprehensive media quality authentication across diverse digital channels.

DoubleVerify's News Accelerator program leverages engaged news audiences while ensuring brand suitability.

Upsides

Increased demand for CTV advertising optimization tools boosts DoubleVerify's AI-powered solutions.

Growing importance of GenAI protection aligns with DoubleVerify's recent product launch.

Expansion to platforms like Spotify indicates a trend towards comprehensive media quality authentication.

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