Program Director, Marketing at Gong.io

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, MarketingIndustries

Requirements

10+ years of progressive experience in strategic program management, management consulting, or operations leadership, with significant exposure to B2B SaaS environments
Demonstrated experience establishing and scaling a Program Management Office (PMO) from the ground up, including defining governance frameworks, intake processes, prioritization models, and reporting standards
Proven track record leading complex, multi-stakeholder initiatives from conception through execution, with demonstrated ability to influence and drive action across all organizational levels—from individual contributors to C-suite executives
Strong proficiency in program management frameworks, methodologies, and platforms (e.g., Asana, Monday.com, Smartsheet), with ability to architect scalable processes, build operational playbooks, and implement automation to drive efficiency
Analytical mindset with experience translating data into actionable insights; proficiency with business intelligence platforms (Tableau, Looker, or similar) and marketing analytics tools to provide executive-level visibility and reporting
Strategic understanding of marketing operations, including familiarity with marketing technology stacks, cross-functional workflows between marketing sub-teams, and key performance metrics that drive business outcomes
Self-directed leader who excels in dynamic, high-growth environments and demonstrates comfort navigating ambiguity while building infrastructure, templates, and repeatable frameworks
Exceptional organizational acumen with demonstrated ability to prioritize competing demands and manage multiple high-stakes initiatives simultaneously with rigorous attention to detail
Bachelor's degree in Marketing, Business, or related field; MBA preferred
PMP, PgMP, or equivalent certification strongly preferred
Prior experience managing programs in a global capacity is highly valued

Responsibilities

Set up PMO Structure - Establish the governance model, project intake process, prioritization framework, and reporting standards for all Marketing projects
Operating Rhythm - Define and enforce the global cadence for Marketing planning, resource allocation, budgeting monitoring, and cross-functional alignment
Manage and maintain ongoing product launch process in close collaboration with PMM, Product, GTM, Engineering, Marketing, and other stakeholders
Serve as the program manager for high-stakes, bespoke projects such as Packaging & Pricing (P&P) model changes, enterprise-level product launches, and other critical, cross-functional initiatives
Define and standardize the operational workflow and collaboration model between Marketing sub-teams (Product Marketing, Demand Gen, Brand, etc.)
Simplify, not bureaucratize
Provide central visibility into all marketing projects (exec view, sales view, org-wide calendar)
Standardize intake, prioritization, and reporting
Build repeatable templates & playbooks (kickoff docs, RACI, retros)
Support process automation (Asana AI, dashboards)

Skills

Key technologies and capabilities for this role

Program ManagementPMOProject GovernancePrioritization FrameworkCross-Functional CollaborationProduct LaunchRACIAsanaProcess AutomationStakeholder ManagementBudgetingResource AllocationReporting StandardsPlaybooksDashboards

Questions & Answers

Common questions about this position

What experience level is required for the Program Director, Marketing role?

The role requires 10+ years of progressive experience in strategic program management, management consulting, or operations leadership, with significant exposure to B2B SaaS environments.

What are the key responsibilities of this position?

Key responsibilities include setting up PMO structure, defining operating rhythms for planning and budgeting, managing product launch processes, leading high-stakes cross-functional projects, standardizing workflows between marketing teams, and providing visibility into projects through templates, playbooks, and automation.

What tools or platforms should candidates be proficient in?

Candidates need strong proficiency in program management platforms like Asana, Monday.com, Smartsheet, and business intelligence tools such as Tableau or Looker.

Is remote work an option for this role?

This information is not specified in the job description.

What makes a strong candidate for this Program Director role?

A strong candidate has demonstrated experience scaling a PMO from the ground up, a proven track record leading complex multi-stakeholder initiatives across organizational levels, and the ability to simplify processes while driving efficiency through frameworks and automation.

Gong.io

Revenue intelligence platform for customer interactions

About Gong.io

Gong provides a platform focused on revenue intelligence, which helps businesses capture and analyze customer interactions. The platform uses artificial intelligence to integrate various customer communications into one system, allowing companies to gain insights that inform their decision-making and enhance revenue growth. Gong caters to a wide array of clients, including sales, marketing, and customer success teams across different industries. Its subscription-based model allows organizations to pay for access to the platform, with pricing tiers based on user count and desired features. The main goal of Gong is to support businesses in optimizing their go-to-market strategies by delivering actionable insights derived from customer data.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$570.1MTotal Funding

SERIES_ECompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Mental health support resources

Weekly wellness events

Work from home stipend

Generous vacation days

Quarterly recharge company shutdowns

Parental leave

Employee equity

Retirement savings & financial coaches

Commuter & parking benefits

Training & learning programs

Monthly lunch & learns

Mentor & buddy programs

Risks

Increased competition from Highspot and Seismic may pressure Gong's market share.

Rapid market growth could attract new entrants, impacting Gong's growth trajectory.

Challenges in measuring AI success may affect customer retention and acquisition.

Differentiation

Gong's platform integrates all customer interactions into a single system for better insights.

The company uses proprietary AI to analyze customer interactions, enhancing decision-making.

Gong's subscription model offers tiered access based on user numbers and functionality.

Upsides

Gong's integration with ChurnZero enhances customer success management with AI-driven insights.

The company's inclusion in Forbes Cloud 100 highlights its market leadership and innovation.

Gong's 'Ask Anything' solution boosts win rates by 26%, enhancing revenue team efficiency.

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