Product Operation(Exchange Operation) at Binance

Taipei, Taiwan

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Blockchain, Cryptocurrency, FinTechIndustries

Requirements

4+ years in digital product operations (crypto/Web3 experience preferred)
Educational background in Business Analytics, CS or related fields
Proven experience in conversion rate optimization and user flow design
Strong analytical skills with SQL proficiency
Expertise in user research methods and data analysis
Product design skills with innovative problem-solving ability
Familiar with complete product development lifecycle
MRD/PRD documentation capability
Experience designing incentive campaigns and touchpoint strategies
Ability to build behavioral models and monitoring systems
Process optimization and workflow improvement experience
Strong A/B testing and experimentation methodology

Responsibilities

Establish comprehensive data monitoring systems for core metrics (user journeys, conversion funnels, engagement)
Analyze product flow conversion data, identify optimization opportunities, and implement strategies to improve conversion rates
Develop user behavior models and conversion funnel monitoring systems for key paths (registration to transaction)
Conduct A/B testing and data iteration to drive continuous improvement
Produce regular data reports with actionable insights for stakeholders
Design and implement conversion strategies for core user flows (registration, KYC, deposit, trading)
Optimize user touchpoints across channels (in-app content, push notifications, AI+ SMS tools)
Plan and execute incentive campaigns to boost user activation and retention
Support marketing strategy deployment and performance analysis
Streamline marketing tools and processes to improve operational efficiency
Manage and optimize existing product features through iterative improvements
Establish user feedback loops integrating customer service, reviews, and research data
Document operational processes (MRD writing) and improve workflows
Identify pain points through business analysis and implement solutions via operational strategies
Participate in departmental process optimization and mechanism iteration

Skills

Key technologies and capabilities for this role

Data AnalysisA/B TestingConversion OptimizationUser Behavior ModelingFunnel MonitoringPush NotificationsIncentive CampaignsKYC OptimizationBusiness AnalysisMRD WritingOperational Efficiency

Questions & Answers

Common questions about this position

What is the salary for this Product Operation role?

This information is not specified in the job description.

Is this position remote or onsite?

The role offers full-time onsite or remote work arrangements.

What skills are required for this position?

Candidates need 4+ years in digital product operations (crypto/Web3 preferred), strong analytical skills with SQL proficiency, expertise in conversion rate optimization and user flow design, and experience with A/B testing and data analysis.

What is the company culture like at Binance?

Binance features a user-centric global organization with a flat structure, collaboration with world-class talent, and opportunities to tackle unique, fast-paced projects with autonomy.

What makes a strong candidate for this role?

A strong candidate has 4+ years in digital product operations preferably in crypto/Web3, SQL proficiency, experience in conversion optimization, A/B testing, user research, and process improvement, plus an educational background in Business Analytics, CS, or related fields.

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Competitive salary

Option to be paid in crypto

Health insurance

Flexible working hours

Remote work for many roles

Company sponsored holidays

Learning and development programs

Free language classes

Relocation support

International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.

Allegations of internal misconduct may lead to legal complications for Binance.

Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.

It is the largest crypto exchange by trade volume, serving over 166 million users.

Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.

Increased interest in Layer 2 solutions could boost Binance's trading volume.

Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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