Product Marketing Manager, Foundational Messaging at FreshBooks

San Mateo, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, SaaS, Customer Experience, Employee ExperienceIndustries

Requirements

4-8 years of experience in product marketing or strategic communications, preferably in B2B SaaS or enterprise software
Proven track record of developing executive-level messaging and positioning frameworks
Skilled at translating complex technology into simple, compelling, and customer-centric language
Exceptional storytelling, written, and verbal communication skills—comfortable writing for executives, analysts, keynotes, and executives

Responsibilities

Develop, maintain, and evolve Freshworks' foundational messaging frameworks—defining core value propositions, messaging pillars, proof points, and audience alignment
Craft the central narrative and storyline for major strategic moments—global events, user conferences, vision and keynote addresses, analyst briefings, and executive-level presentations
Establish and enforce guidelines to ensure product, field, marketing, and communications teams remain aligned to the foundational message and maintain a consistent brand voice
Distinguish Freshworks' narrative in the market—especially around our AI, service, and experience-platform capabilities—by identifying competitive differentiation and supporting category creation
Partner with executive communications and brand teams to build and support decks, keynote scripts, vision documents, and leadership-level materials that tell the Freshworks story with clarity and impact
Serve as a key partner to the Analyst Relations team: provide core messaging assets, briefing materials, and ensure Freshworks is positioned strongly in analyst reports and market narratives
Translate product roadmaps, customer insights, and market trends into strategic storytelling opportunities
Shape the strategic messaging backbone for event keynotes, vision decks, analyst briefings, and executive presentations
Create training materials, reference guides, slide and content templates, talking points, and internal tools that enable field teams and spokespeople to deliver on our foundational messaging
Ensure message consistency across global teams and channels

Skills

Product Marketing

Messaging Frameworks

Value Propositions

Storytelling

Narrative Development

Keynotes

Analyst Briefings

Executive Presentations

Global Campaigns

AI Messaging

Customer-Centric Messaging

FreshBooks

Cloud-based accounting software for businesses

About FreshBooks

FreshBooks provides cloud-based accounting software aimed at simplifying financial management for small to medium-sized businesses and self-employed professionals. The software allows users to efficiently track expenses, time, and invoices, making it accessible even for those without accounting experience. Users subscribe to the service with various pricing tiers, and they can take advantage of a 30-day money-back guarantee and an 80% discount for the first four months. FreshBooks stands out from competitors by offering a user-friendly interface and mobile accessibility, enabling users to manage their finances on the go. The company's goal is to help business owners and accountants streamline their financial processes, improve organization, and enhance client relationships.

Toronto, CanadaHeadquarters

2003Year Founded

$149.6MTotal Funding

DEBTCompany Stage

Consumer Software, FintechIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

401(k) Company Match

Stock Options

Unlimited Paid Time Off

Parental Leave

Home Office Stipend

Professional Development Budget

Risks

Increased competition from market leaders may impact FreshBooks' market share.

Dependency on Stripe's technology could pose risks if Stripe faces issues.

Economic downturns may threaten FreshBooks' subscription-based revenue model.

Differentiation

FreshBooks offers a user-friendly platform for non-accountants, simplifying financial management.

The company provides mobile-friendly solutions, catering to the rise of remote work.

FreshBooks' integration with Shopify enhances e-commerce capabilities for online businesses.

Upsides

FreshBooks' subscription model aligns with industry trends, boosting customer acquisition and retention.

The expansion of Stripe Connect features enhances FreshBooks Payments, improving payment processing.

AI-driven financial analytics tools can provide predictive insights, enhancing decision-making.

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