Product Marketing Manager at Relay

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, SMB, Financial ServicesIndustries

Requirements

3-5 years of product marketing or related experience in a B2B or B2B2C tech company, ideally supporting SMB-focused products
Experience supporting successful launches and contributing to campaigns that drove awareness, adoption, or engagement
Strong communicator and storyteller, able to translate complex concepts into clear, compelling value propositions
Data-curious – comfortable interpreting metrics and eager to learn from results to inform next steps
Highly collaborative, proactive, and comfortable managing multiple projects in a fast-paced environment
Customer advocate who’s passionate about understanding user needs and bringing their voice into everything you do
Bias for action, enjoy problem-solving, and take pride in doing high-quality work that moves the business forward

Responsibilities

Support the planning and execution of go-to-market launches for new products, features, and key initiatives, ensuring launches are informed by customer insights and aligned with business goals
Contribute to research efforts to understand user needs, pain points, and competitive dynamics; help translate insights into clear, customer-centric messaging and positioning for both internal and external audiences
Partner with Product, Brand, and Growth teams to craft product and brand narratives that communicate value and differentiation, drive product adoption, engagement, and share insights; maintain consistent messaging across all customer touchpoints to create cohesive experiences
Track and report on go-to-market performance, campaign effectiveness, and product adoption; partner with the Data team to analyze results and make recommendations for optimization

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyCustomer InsightsMarket ResearchCompetitive IntelligencePositioningMessagingPricingPackagingStorytellingGTM ExecutionProduct Launches

Questions & Answers

Common questions about this position

What experience is required for the Product Marketing Manager role?

You need 3-5 years of product marketing or related experience in a B2B or B2B2C tech company, ideally supporting SMB-focused products, along with experience supporting successful launches and campaigns that drove awareness, adoption, or engagement.

Is this Product Marketing Manager position remote or hybrid?

The position is hybrid.

What are the key responsibilities of the Product Marketing Manager?

Responsibilities include go-to-market execution for launches, gathering customer and market insights, crafting messaging and storytelling, and measuring performance through data analysis.

What kind of team will I be joining as a Product Marketing Manager?

You'll join the fast-growing Product Marketing team, partnering with Product, Brand, Growth, and Data teams in a cross-functional environment focused on fintech for SMBs.

What makes a strong candidate for this Product Marketing Manager role?

Strong candidates are strategically minded, passionate about fintech, strong communicators and storytellers who simplify complex ideas, and data-curious with the drive to learn from metrics.

Relay

Communication platform for workforce efficiency

About Relay

Relay is a communication platform aimed at improving workforce efficiency, especially for workers who do not have access to traditional communication tools or who use walkie-talkies. The platform utilizes Push-to-Talk (PTT) technology, which allows users to communicate instantly without the limitations of traditional walkie-talkies, such as limited range and security concerns. Relay includes features like GPS tracking, emergency alerts, and works on both mobile and desktop devices, all controlled through a voice interface. Unlike its competitors, Relay focuses on providing a subscription service that includes software integrations and regular updates to adapt to the changing needs of businesses. The main goal of Relay is to enhance communication for active workers, ensuring they can connect efficiently and safely.

Raleigh, North CarolinaHeadquarters

2015Year Founded

$46.7MTotal Funding

SERIES_BCompany Stage

Consulting, Enterprise SoftwareIndustries

201-500Employees

Benefits

Health, dental & vision

PTO

Paid sick leave

401(k) with 3% match

Paid parental leave

Connection & wellness credit

Equipment & tools

Flexible work environment

Free snacks & fun times

Risks

Emerging competitors like Apiture and Vantaca threaten Relay's market share.

Rapid AI translation advancements by others could outpace Relay's TeamTranslate feature.

Reliance on Series B funding may lead to financial instability if growth targets aren't met.

Differentiation

Relay offers real-time language translation for frontline teams, enhancing communication efficiency.

The platform integrates GPS tracking and emergency alerts, ensuring worker safety and coordination.

Relay's voice interface eliminates the need for traditional bulky walkie-talkies, improving mobility.

Upsides

Relay's Series B funding of $35M supports growth in productivity and safety features.

The demand for cloud-based communication platforms is rising, benefiting Relay's scalable solutions.

Advancements in voice interface technology enhance Relay's user interaction and accessibility.

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