[Remote] Product Marketing Manager at eBay

Texas, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerceIndustries

Requirements

4+ years of experience in product marketing
Strong background developing product and go-to-market strategies at ecommerce companies
Experience in buyer engagement/retention
Consumer mindset
Proven ability to drive innovation and execute projects with excellence
Experience working collaboratively with cross-functional teams
Excellent communication skills
Strong data analysis skills and experience with customer research techniques

Responsibilities

Responsible for the product value proposition narrative, go-to-market strategy, and messaging for eBay Live across the globe
Approach go-to-market in a holistic manner to ensure buyers are delivered relevant and meaningful communications
Influence product roadmaps by synthesizing market, customer, and competitive insights
Create customer feedback loops during the product and marketing development process
Develop product value propositions, narratives, customer messaging, naming, and external-facing proof points
Manage the go-to-market strategy and planning for product launches
Track customer engagement, product adoption, and business success
Partner with channel experts to generate demand
Identify internal product-market fit tracking metrics and synthesize customer feedback
Build up the value proposition leveraging the voice of the customer
Define key metrics for success and track progress against goals

Skills

Product Marketing

Go-to-Market Strategy

Value Proposition Development

Messaging

Cross-functional Collaboration

E-commerce

Buyer Experience

eBay

Global online marketplace for buying and selling

About eBay

eBay is an online marketplace where individuals and businesses can buy and sell a wide range of products, including electronics, fashion, and collectibles. Users can list items for auction or use the 'Buy It Now' option for immediate purchases. eBay stands out from competitors with its vast selection, user-friendly interface, and strong buyer and seller protections, including free shipping on many items. The company's goal is to facilitate seamless transactions while generating revenue through transaction fees, advertising, and subscription services.

San Jose, CaliforniaHeadquarters

1995Year Founded

$6.5MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Company Match

Paid Vacation

Parental Leave

Risks

Niche e-commerce platforms like StockX and Poshmark may draw away eBay's customers.

Social media platforms with shopping features could divert traffic from eBay.

Direct-to-consumer brands bypassing marketplaces may reduce eBay's seller base.

Differentiation

eBay offers a unique auction-style listing alongside 'Buy It Now' options.

The platform provides robust buyer and seller protections, enhancing trust in transactions.

eBay's vast product selection includes new, refurbished, and second-hand items.

Upsides

eBay's acquisition of GSI Commerce strengthens its position as a global commerce partner.

The rise of social commerce offers eBay opportunities to integrate social shopping features.

Increased focus on sustainability aligns with eBay's refurbished and second-hand product categories.

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