Product Marketing Co-Op at Achievers

Toronto, Ontario, Canada

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

Employee Recognition, SaaS, SoftwareIndustries

Requirements

Currently enrolled in a Bachelor's degree program in Marketing, Business, or a related field
Strong written and verbal communication skills
Creative thinker with the ability to generate innovative ideas
Detail-oriented and highly organized, with the ability to manage multiple tasks and deadlines
Proficient in Microsoft Office Suite and familiarity with marketing tools and platforms
Strong analytical skills, including the ability to decipher patterns from large data sets (plus)
Interest in technology and a passion for staying updated on industry trends
Familiarity with Salesforce, Tableau, or other CRM and analytics software (plus)

Responsibilities

Conduct research on market trends, competitor products, and industry best practices to inform product marketing strategies
Assist in the creation of compelling product messaging and positioning for different target audiences
Contribute to the development of marketing collateral, including product presentations, datasheets, and case studies
Support the sales team by creating sales enablement materials, such as product guides and training documentation
Collaborate with cross-functional teams to ensure consistent communication of product features and benefits
Work closely with the marketing team to support the planning and execution of product marketing campaigns
Monitor and report on the performance of marketing campaigns to optimize effectiveness
Collaborate with the customer success team to gather customer feedback and success stories for use in marketing materials
Assist in the development of customer-focused content, such as testimonials and case studies
Utilize analytics tools to track key performance indicators and generate reports on the success of product marketing initiatives
Assist in conducting Win/Loss analysis to identify key factors influencing the decision-making process of potential clients (e.g., pricing, product offering, features)

Skills

Market Research

Competitive Intelligence

Content Development

Product Messaging

Marketing Collateral

Sales Enablement

Go-to-Market

Achievers

Employee engagement and recognition solutions provider

About Achievers

Achievers provides employee engagement and recognition solutions through its Employee Success Platform. This platform uses data science to offer insights into employee engagement and performance, featuring tools like "Recognize" for employee recognition, "Listen" for real-time feedback, and "Connections" to enhance collaboration. Achievers operates on a subscription model, allowing companies to access its tools and services, which also include consulting and training. The company aims to create workplaces where employees feel valued and motivated, ultimately improving overall business performance.

Toronto, CanadaHeadquarters

2002Year Founded

$38.3MTotal Funding

DEBTCompany Stage

Data & Analytics, Enterprise Software, EducationIndustries

501-1,000Employees

Benefits

Health Insurance

Life Insurance

401(k) Company Match

Unlimited Paid Time Off

Employee and Family Assistance Program

Professional Development Budget

Hybrid Work Options

Risks

Rapid AI integration may introduce biases or errors in employee recognition processes.

Economic uncertainties could lead to budget cuts affecting Achievers' subscription revenue model.

Increased competition from other cloud-based HR solutions may challenge Achievers' market position.

Differentiation

Achievers offers a true cloud-based Employee Success Platform for global employee engagement.

The platform includes AI-driven tools like Inclusion Coach for unbiased employee recognition.

Achievers' proprietary Belonging Model fosters inclusive work environments and workplace belonging.

Upsides

Achievers' integration with Google Cloud Marketplace enhances deployment and management for global customers.

Strategic partnerships, like with Microsoft Viva, expand Achievers' HR platform capabilities.

Growing demand for AI-driven HR solutions boosts Achievers' market potential and innovation.

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