Product Marketing Associate at Voya Financial

New York, New York, United States

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Investment ManagementIndustries

Requirements

Product-oriented mindset with interest in learning about and marketing investments, particularly private credit and alternative products
Ability to collaborate across marketing, investment, product, and sales teams
Detailed understanding of investment strategies, including philosophy, process, portfolio themes, holdings, risk attributes, positioning, outlook, and performance attribution
Skills in messaging and content creation across media types, including written (presentations, sales ideas, competitive analysis, brochures) and digital (web, social, video, event)

Responsibilities

Work closely with product, sales, and investment teams to devise and implement go-to-market strategies that enhance product growth and align with external market needs and internal business goals
Maintain product knowledge of supported strategies to develop clear, consistent, and pertinent collateral
Ensure content for relevant strategies is consistent with core product and audience messaging; collaborate with investment teams to develop new product narratives and sales collateral for multiple channels (pension plans, consultants, internal wholesalers, external advisors)
Execute messaging and content creation across various media types
Collaborate with Marketing Operations to hand off new materials for updating and governance in content management systems like Seismic and Salesforce
Provide ongoing oversight, accuracy, and quality control for production of product materials (pitchbooks, product profiles, fact sheets, web content)
Develop and execute integrated marketing strategies and campaigns for new product launches, ensuring delivery of collateral across distribution and marketing partners
Ideate (incomplete in description, but implied as part of content and strategy development)

Skills

Key technologies and capabilities for this role

Product MarketingInvestment MarketingMarketing PlansPrivate CreditAlternative InvestmentsFixed IncomeEquityMulti-AssetInstitutional MarketingIntermediary Marketing

Questions & Answers

Common questions about this position

What is the employment type for this Product Marketing Associate role?

This is a full-time position.

Is this Product Marketing Associate role remote or office-based?

This information is not specified in the job description.

What are the main responsibilities of the Product Marketing Associate?

You will work closely with product, sales, and investment teams to devise and implement go-to-market strategies, maintain detailed product knowledge including investment themes and performance, and ensure consistent content aligned with messaging.

What is the company culture like at Voya Financial?

Voya Financial emphasizes a strong purpose of fighting for everyone's financial future, values differences, fosters an inclusive environment where employees bring their whole selves to work, and promotes bold action and collaboration.

What kind of candidate is ideal for the Product Marketing Associate position?

A product-oriented individual who enjoys learning about and marketing investments, particularly private credit and alternatives, and can collaborate across marketing, investment, product, and sales teams.

Voya Financial

Provides financial services and retirement solutions

About Voya Financial

Voya Financial offers a range of financial services, including retirement plans, investment management, and insurance products, to help individuals and businesses achieve financial wellness. Their services cater to individuals seeking retirement planning, employers looking to enhance employee benefits, and institutions needing tailored investment management. Voya stands out from competitors through its commitment to inclusiveness and corporate responsibility, which helps attract clients and talent. The company's goal is to build long-term relationships with clients, ensuring they achieve financial confidence and a fulfilling life.

New York City, New YorkHeadquarters

2014Year Founded

IPOCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Health Savings Account (HSA)

Flexible Spending Accounts (FSA)

Rally wellness program

Employee Assistance Program (EAP) and Work Life Services

Behavioral Health Family Support Program

Livongo support for diabetes, hypertension, and weight management

AccessHope cancer support

Wellthy caregiving assistance

Back-up child care and elder care

Health Advocate

ABLE accounts

Legal insurance

Identity theft protection

Voya Foundation Matching Gift Program

Risks

Increased competition from fintech companies may erode Voya's market share.

Operational challenges in integrating OneAmerica's business could affect service quality.

Regulatory scrutiny on fees may impact Voya's pricing strategies and profitability.

Differentiation

Voya's commitment to inclusiveness and corporate responsibility sets it apart in the market.

The acquisition of OneAmerica's retirement plan business expands Voya's client base significantly.

Voya's focus on digital financial planning tools enhances client engagement and satisfaction.

Upsides

Voya's ESG commitment aligns with the growing investor focus on sustainable investing.

The financial wellness market's growth offers significant opportunities for Voya's programs.

AI integration in investment management can enhance Voya's strategies and client outcomes.

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