Product Manager, Membership Monetization & Benefits - Singapore at Plaid

Singapore

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AI, Technology, SaaSIndustries

Requirements

Bachelor’s degree in Business, Product Management, or a technical field
5+ years product experience in membership systems, entitlements, benefit cards, loyalty, paid perks, or digital privileges
Strong understanding of membership logic (eligibility, levels, rules, redemption, expiry)
Experience collaborating cross-functionally to launch consumer-facing commercial features
Data-driven decision maker with experience evaluating retention, usage, and perk performance
Preferred Qualifications
Experience designing membership perk bundles, access passes, digital entitlement systems, task-based unlocks, or in-app benefits shelves
Background in consumer apps, subscription businesses, loyalty programs, or O2O/e-commerce perk systems
Familiarity with experiments (A/B testing), pricing strategies, and perk adoption analytics
Experience working in AI-driven or multi-platform consumer products

Responsibilities

Lead the strategy and execution of membership benefits and entitlements, including digital benefit cards, perk bundles, access passes, and AI-powered value unlocks
Design and manage the full lifecycle of benefit cards, covering creation, rules/eligibility, activation, redemption, and expiry
Develop and optimize in-app perks and benefits surfaces, including benefit shelves, perk bundles, and cross-feature entitlements
Collaborate with engineering, design, data, and operations teams to deliver seamless membership experiences and consistent entitlements logic across platforms
Analyze user behavior and membership performance to refine perk design, improve retention, and maximize member value

Skills

Key technologies and capabilities for this role

Product ManagementMonetization StrategyMembership BenefitsBenefit CardsPerk BundlesEntitlements ManagementIn-App ExperiencesAI-Powered FeaturesStrategy ExecutionCross-Functional CollaborationLifecycle Management

Questions & Answers

Common questions about this position

What is the work location for this role?

The position is onsite in Singapore.

What is the salary or compensation for this position?

This information is not specified in the job description.

What are the minimum qualifications for this role?

Candidates need a Bachelor’s degree in Business, Product Management, or a technical field, plus 5+ years of product experience in membership systems, entitlements, benefit cards, loyalty, paid perks, or digital privileges. A strong understanding of membership logic including eligibility, levels, rules, redemption, and expiry is required, along with cross-functional collaboration experience and data-driven decision-making skills.

What is the company culture like at Plaud?

Plaud fosters a culture that champions continuous learning, rapid growth, career acceleration, innovation, collaboration, and customer success in a creativity-driven workplace.

What makes a strong candidate for this Product Manager role?

Strong candidates have experience designing membership perk bundles, access passes, digital entitlement systems, or in-app benefits shelves, plus a background in consumer apps, subscription businesses, loyalty programs, or O2O/e-commerce perk systems.

Plaid

Connects financial accounts to apps securely

About Plaid

Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that supports various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$714.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.

Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.

Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.

Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.

Risks

Increased competition from API-based banking solutions like FIS's Code Connect platform.

Potential legal challenges, such as PNC's lawsuit over trademark issues.

Demand for enhanced transparency and security in financial data sharing.

Differentiation

Plaid offers seamless financial data integration through robust APIs for diverse clients.

Plaid's Pay by Bank for Bill Pay provides a cost-effective recurring payment solution.

Plaid's strategic partnerships enhance its value proposition in payroll and payment sectors.

Upsides

Plaid's expansion into the Triangle area indicates growth and increased hiring potential.

Partnership with Dwolla enhances Plaid's presence in the secure payments sector.

Collaboration with Ansa expands market reach through pay-by-bank capabilities for merchants.

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