Product Designer, Design Systems (SF) at Persona

San Francisco, California, United States

Persona Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Identity Platform, Biotechnology, AIIndustries

Skills

Key technologies and capabilities for this role

Design SystemsProduct DesignEnterprise DesignScalable DesignAccessible DesignConsistent Design PatternsAI CapabilitiesSystems ThinkingPlatform ArchitectureUser NeedsTechnical Requirements

Questions & Answers

Common questions about this position

What experience level is required for this Product Designer role?

The role requires over 4 years of relevant industry experience and proven experience working with established design systems, contributing to their development and maintenance.

What education is needed for this position?

A BFA or BA/BS degree in design, interaction, or a related field is required.

Is this role remote or based in San Francisco?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What makes a strong candidate for this Product Designer role?

Strong candidates will have systems thinking, deep curiosity, knowledge of accessibility standards, and experience with design systems, along with a willingness to explore AI integration.

Persona

Identity verification tools for online security

About Persona

Persona focuses on making online identity verification more user-friendly and secure. The company provides businesses with tools to confirm the identities of their users, which helps create a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona differentiates itself from competitors by emphasizing reliability and uptime, which are critical for businesses that need real-time verification. The company's goal is to humanize the online verification process while ensuring that businesses can trust the identities of their users.

San Francisco, CaliforniaHeadquarters
2018Year Founded
$211.6MTotal Funding
SERIES_CCompany Stage
Enterprise Software, CybersecurityIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Family Planning Benefits
Professional Development Budget
Wellness Program

Risks

Class action lawsuit for biometric data capture could harm Persona's reputation.
Over-reliance on synthetic data may degrade identity verification accuracy.
Voice fraud and deepfakes challenge traditional identity verification methods.

Differentiation

Persona offers customizable identity verification flows for diverse business needs.
The company integrates advanced link analysis to detect risky user connections.
Persona's Graph solution provides expert-level fraud investigation capabilities.

Upsides

Rising demand for identity verification due to deepfake and voice fraud threats.
INFORM Consumers Act mandates verification, boosting demand for Persona's KYS solution.
Partnership with AtData enhances fraud prevention with email-centric intelligence data.

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