Product Designer at Binance

Hong Kong

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Blockchain, Cryptocurrency, FinTechIndustries

Requirements

3+ years of experience in design systems: Must have cases of building a product-level design system from scratch or optimizing an existing one. Familiar with multi-platform design guidelines (Apple HIG, Google Material Design) and capable of independently managing the full process of component design from concept to implementation
Proficiency in Figma: Skilled in using Components, Variables, Auto Layout, and Variants. Ability to build component libraries that support reuse across multiple scenarios
Understanding of Web3/blockchain product design: Comprehend trading workflows, relevant business operation logic, and wallet interaction rules. Ability to translate blockchain business logic into clear design solutions
Attention to user experience details: Familiar with accessibility design standards (e.g., WCAG 2.2). Consider the needs of diverse users (e.g., screen reader adaptation for visually impaired users) in component design, while balancing the security and usability of financial products
Systems thinking: Ability to move beyond "one-off design" to focus on "global reusability," with consideration for component scalability and compatibility
Cross-team communication skills: Ability to clearly align goals with designers, R&D, product, and marketing teams. Convey design logic in concise language and drive consensus
Attention to detail and execution ability: Maintain strict standards for design precision and interaction logic details. Deliver high-quality design system results on time in the fast-paced blockchain industry
Learning agility: Proactively track Web3 design trends and industry practices for design systems, and quickly integrate new insights

Responsibilities

Lead the design of BNDS (Binance Design System): Iterate on the foundational framework and core components, optimize relevant state logic, and ensure compatibility with multiple platforms and real business scenario requirements
Build and maintain the BNDS documentation system and asset library: Include component usage rules, interaction specifications, and explanations of related Design Tokens. Ensure efficient reuse by business designers and R&D teams to reduce cross-team collaboration costs
Deeply adapt design solutions to business scenarios: Address user pain points through designs for microinteractions and other related motion effects, enhancing user trust, operational fluency, and overall user experience
Drive design implementation through cross-functional collaboration: Align with frontend/architecture engineers on technical implementation plans for components, resolving detailed issues in the "design-development" handoff (e.g., component responsive logic, state switching compatibility). Collaborate with the marketing team to ensure BNDS aligns with Binance’s global brand visual language while meeting regional compliance requirements (e.g., multi-language typography, RTL (Right-to-Left) layouts)
Empower designers across the company: Convey BNDS design thinking and usage standards through design training, workshops, and case studies. Collect feedback from designers in various business lines, and iterate on BNDS using data (e.g., component adoption rates, user experience research results) to improve the system’s practicality and coverage

Skills

Design Systems

UI Components

Design Tokens

Microinteractions

Motion Effects

Responsive Design

State Logic

RTL Layouts

Multi-language Typography

Cross-functional Collaboration

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Competitive salary

Option to be paid in crypto

Health insurance

Flexible working hours

Remote work for many roles

Company sponsored holidays

Learning and development programs

Free language classes

Relocation support

International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.

Allegations of internal misconduct may lead to legal complications for Binance.

Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.

It is the largest crypto exchange by trade volume, serving over 166 million users.

Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.

Increased interest in Layer 2 solutions could boost Binance's trading volume.

Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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