Principle Data Analyst at Zynga

İstanbul, İstanbul, Türkiye

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Interactive EntertainmentIndustries

Requirements

Genuine passion for video games and a deep understanding of the mobile gaming industry
5+ years of experience in analytics, with at least 2 years in a senior role, preferably in gaming or a similar digital product company
Advanced degree in Computer Science, Statistics, Mathematics, or related quantitative field
Expert knowledge of statistics, machine learning, and causal inference techniques with demonstrated ability to apply them to real-world business problems
Mastery of programming languages such as Python and SQL, with experience building production-level data science applications
Proven track record of leading successful analytics initiatives

Responsibilities

Lead and mentor a team of data scientists and analysts, providing technical guidance, career development, and fostering collaboration across teams
Define and implement our data strategy, aligning it with business objectives and ensuring that data insights drive key decisions across the studio
Develop advanced machine learning models, predictive analytics systems, and statistical frameworks to optimize player engagement, retention, and monetization
Create and enhance performance marketing models to improve user acquisition efficiency, ROI analysis, and LTV prediction
Design and oversee complex A/B testing frameworks to evaluate game features, marketing campaigns, and monetization strategies, monitoring results and delivering actionable recommendations
Translate complex technical concepts and analytical findings into clear, compelling narratives that drive strategic decisions at the executive level
Collaborate with engineering teams to implement data solutions in production environments and ensure data infrastructure meets the needs of data initiatives
Stay at the forefront of analytics advancements, evaluating new methodologies and technologies to maintain competitive advantage
Serve as the data authority in strategic planning sessions, using your expertise to influence product roadmaps and business strategy
Build strong relationships with key stakeholders across the organization to understand their needs and ensure analytics initiatives deliver measurable business impact

Skills

Key technologies and capabilities for this role

Data AnalyticsPredictive ModelingData StrategyTeam LeadershipMentoring

Questions & Answers

Common questions about this position

What leadership responsibilities does this role involve?

You will lead and mentor a team of data scientists and analysts, providing technical guidance, career development, and fostering collaboration across teams.

Is this position remote or does it require office work?

This information is not specified in the job description.

What are the key technical skills required for the Principal Data Analyst role?

The role requires expertise in developing advanced machine learning models, predictive analytics, statistical frameworks, performance marketing models, and complex A/B testing frameworks.

What is the compensation or salary for this position?

This information is not specified in the job description.

What experience makes a strong candidate for this role?

Strong candidates will have proven leadership in data teams, deep expertise in machine learning and predictive modeling for gaming metrics like engagement and monetization, and the ability to influence executive decisions through clear communication of complex analytics.

Zynga

Develops social games for mobile platforms

About Zynga

Zynga develops social games primarily for mobile and web platforms, with popular titles like FarmVille and Words With Friends. Their games are designed to be engaging and accessible, featuring social elements that allow players to connect with friends. This focus on social interaction helps keep users engaged and encourages them to return to the games. Zynga targets casual gamers who prefer quick and easy entertainment on their smartphones and tablets. The company uses a freemium model, offering free downloads with optional in-game purchases for enhancements and generating revenue through advertising. Zynga also partners with organizations like Amazon Prime and educational initiatives to expand its reach and support social causes.

San Francisco, CaliforniaHeadquarters

2007Year Founded

$841.9MTotal Funding

IPOCompany Stage

Social Impact, GamingIndustries

1,001-5,000Employees

Benefits

Compensation - Competitive salary, performance bonuses, opportunities for equity participation, retirement/pension savings support programs

Health - Medical, Dental, Vision covered for employees with participation for employees eligible dependents as well as Disability and life insurance program

Family - Generous parental leave for birth parents, partners and adoptive families. Infertility support, emergency child care and flexible time-off policies

Wellness - Gym benefits, wellness programs, employee assistance programs and generous time-off policies

Food - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours

Work & Life - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more

Transit Benefits - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance

Resource Groups - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging

Risks

Chartboost acquisition by LoopMe may disrupt Zynga's advertising strategies.

IBM's patent lawsuit win could lead to financial liabilities for Zynga.

Star Wars: Hunters on PC may face competition from established PC games.

Differentiation

Zynga's games incorporate social elements, enhancing user engagement and retention.

The freemium model allows Zynga to attract a broad audience with free-to-play games.

Strategic partnerships expand Zynga's reach and support social causes.

Upsides

Cross-platform gaming enhances user engagement, as seen with Star Wars: Hunters.

Real-world brand integration in games opens new revenue streams, like with Toyo Tires.

High-profile celebrity marketing boosts visibility, as with Kit Harington for Game of Thrones.

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