Principal UX Designer at Twitch

Irvine, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Live Streaming, Gaming, EntertainmentIndustries

Requirements

7+ years of professional experience in user experience design
Portfolio demonstrating experience with content personalization and discovery features (e.g. user identity/profiles, recommendations, feeds, search & browse)
Experience creating interactive prototypes for mobile platforms
Track record of successful collaboration with cross-functional teams
Ability to clearly communicate complex concepts through storytelling and narrative techniques

Responsibilities

Lead design strategy for content personalization and user engagement initiatives
Create designs and prototypes for presentation to execs and peers, and handoff to engineering partners
Collaborate with a cross functional development team of product managers, ML engineers, engineers, and designers, and content programming teams
Work with our UX Research and Data Science teams to combine qualitative and quantitative information to develop hypotheses about customer motivations and use that to improve your designs
Learn from streamers and viewers about the ways they use our services and imagine the future of the service
Help shape Twitch's design future by evolving our design systems and mentoring designers across the organization

Skills

UX Design

Personalization

Design Strategy

User Onboarding

Content Personalization

User Engagement

Cross-Platform Design

Design Leadership

Mentoring

Twitch

Interactive live streaming for gaming and esports

About Twitch

Twitch is an interactive live streaming platform that focuses on video game streaming, esports broadcasts, and creative content. It allows gamers and content creators to share their gameplay and creative processes in real-time, engaging with viewers through chat and other interactive features. The platform generates revenue through advertisements, subscriptions, and the sale of virtual goods, enabling content creators to earn money from their streams via viewer subscriptions, donations, and sponsorships. What sets Twitch apart from its competitors is its strong community aspect, which fosters interaction and engagement between streamers and viewers, creating a unique and immersive experience in the digital entertainment space. The goal of Twitch is to provide a platform where content creators can thrive and connect with their audience while offering viewers an engaging and entertaining experience.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$34MTotal Funding

ACQUISITIONCompany Stage

Consumer Software, Entertainment, GamingIndustries

10,001+Employees

Benefits

Medical, Dental, Vision & Disability Insurance

401(k)

Maternity & Parental Leave

Flexible PTO

Commuter Benefits

Amazon Employee Discount

Risks

Competition from YouTube Gaming and Facebook Gaming is intensifying.

Short-form video platforms like TikTok are drawing viewers away from Twitch.

Concerns over content moderation could lead to regulatory scrutiny.

Differentiation

Twitch offers real-time engagement through interactive chat and live streaming features.

The platform supports diverse content, including gaming, esports, and creative streams.

Twitch enables monetization for creators via subscriptions, donations, and sponsorships.

Upsides

Mainstream brands like KFC and Wendy's are collaborating with Twitch streamers.

Celebrities and politicians are using Twitch to reach wider audiences.

Organizations are hosting large-scale virtual events on Twitch, expanding its use cases.

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