Principal, Strategy, GC at Nike

Shanghai, China

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, EcommerceIndustries

Requirements

Bachelor’s or Master’s degree
7+ years in strategy, consulting or retail/ecommerce; Project / on-the-job experience in digital and social commerce is required
Deep understanding of key GC digital platforms and ecosystems (e.g., Tmall, JD.com, WeChat, Douyin, RED)
Strong strategic thinking and structured problem solving; able to move from insight to actions with proven success leading cross-functional projects in a matrix environment
Solid analytics fluency; comfortable with dashboards, cohort and funnel analysis, and experiment design
Clear and concise communication in English and Chinese, written and verbal
Familiarity with both marketplace/partner operations and direct digital channels

Responsibilities

Lead core strategy gates and annual planning for IMP with a digital lens
Align digital priorities so brand, product, and marketplace plans move in one direction
Identify new growth opportunities and translate into clear, actionable strategies and roadmaps
Orchestrate weekly, monthly, quarterly and key campaign business reviews
Deliver sharp insights on digital commerce business target to inform decisions
Maintain consistent KPI definitions, targets, and tracking across channels and partners
Lead digital strategic projects that unlock commercial growth and profitability
Drive cross-functional work with merchandising, marketing, operations, analytics, finance and tech to land outcomes on time and on scope
Run operating rhythms for NDDC leadership meetings
Bring a deep understanding of the Greater China digital ecosystem to guide choices in assortment, storytelling, media and experience
Partner with analytics to size opportunities, build test-and-learn plans, and scale what works
Codify best practices from major moments (for example 618 and Double 11) into repeatable playbooks

Skills

Key technologies and capabilities for this role

Strategic PlanningBusiness Performance ReviewsDigital CommerceEcommerceTmallJD.comWeChatDouyinREDAnalyticsProgram ManagementKPI TrackingCross-functional CollaborationSocial Commerce

Questions & Answers

Common questions about this position

What experience is required for this Principal Strategy role?

Candidates need a Bachelor’s or Master’s degree, 7+ years in strategy, consulting, or retail/ecommerce, with project experience in digital and social commerce required.

What specific knowledge of digital platforms is needed?

A deep understanding of key Greater China digital platforms and ecosystems such as Tmall, JD.com, WeChat, Douyin, and RED is required.

What skills are essential beyond technical knowledge?

Strong strategic thinking, structured problem solving, proven success leading cross-functional projects in a matrix environment, solid analytics fluency, and clear communication in English and Chinese are required.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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