Upwork

Principal Software Engineer - AI Native Experiences

Remote

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Human Resources, Staffing and Recruiting, Biotechnology, InternetIndustries

About Upwork

Upwork ($UPWK) is the world’s human and AI-powered work marketplace that connects businesses with highly skilled, AI-enabled independent talent from across the globe. From entrepreneurs to Fortune 100 enterprises, companies rely on Upwork’s trusted platform and its mindful AI companion, Uma, to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation. With on-demand access to professionals spanning more than 10,000 skills across AI & machine learning, software development, sales & marketing, customer support, finance & accounting, and more, Upwork enables businesses of all sizes to scale, innovate, and build agile teams for the age of AI and beyond.

Upwork’s platform has facilitated more than $25 billion in economic opportunity for talent around the world.

Principal Engineer Role

We’re seeking a Principal Engineer to lead the design and development of AI-native product experiences across Upwork’s web and mobile platforms. In this hands-on role, you’ll drive the end-to-end delivery of intelligent, assistive, and adaptive features that reimagine how work gets done on the world’s leading work marketplace.

This is a role for a seasoned product builder who thrives in ambiguity, scales through systems, and leads by doing. You’ll work closely with Product, Design, and our Umami (AI/ML) team to translate cutting-edge models into meaningful user experiences—all while maintaining a focus on architecture, iteration speed, and customer impact.

Responsibilities

  • Build and deliver AI-native features across Upwork’s web and mobile platforms using technologies like React, React Native, and Node.js.
  • Define and evangelize scalable, safe architectural patterns for AI integration across customer-facing experiences.
  • Partner with cross-functional teams to prototype, validate, and launch tools like agents, copilots, and recommendation systems.
  • Deliver trustworthy, performant, and maintainable AI features grounded in customer value and explainability.
  • Drive technical direction across multiple teams, providing mentorship and elevating engineering quality and architectural clarity.
  • Lead complex, cross-functional initiatives from inception through delivery, resolving ambiguity and aligning stakeholders.
  • Shape strategic product direction by integrating technical insights, experimentation learnings, and innovation opportunities.

What it takes to catch our eye

  • 10+ years of hands-on software engineering experience with deep expertise in full-stack development (React, React Native, Node.js).
  • Proven track record leading product experiences that integrate AI or automation (LLMs, embeddings, agents, personalization).
  • Systems thinker with strong architectural instincts and the ability to influence across teams and product surfaces.
  • A product-first mindset—you prioritize user value, move fast, and ship with excellence.
  • Experience mentoring engineers and driving alignment through clear, principled technical thinking.
  • Familiarity with prompt engineering, experimentation at scale, or building intuitive AI-integrated UX patterns.

About Working at Upwork

Come change how the world works. At Upwork, you’ll shape the future of work for a global, remote-first workforce, creating economic opportunities for professionals worldwide. While we have a physical office in Palo Alto, we currently hire full-time employees in 34 U.S. states, making it easier than ever to join our mission from wherever you call home.

Our culture is built on trust, risk-taking, customer focus, and excellence, all in service of our core mission: to create economic opportunities so people have better lives. We embrace authenticity and inclusion, encouraging everyone to bring their whole selves to work. Personal and professional growth is a priority here, supported through development programs, mentorship, and our Upwork Belonging Communities.

We’re proud to offer benefits that go beyond the basics.

Skills

AI
Machine Learning
React
React Native
Node.js
System Design
Architecture
Product Development
Prototyping
Validation
Agents
Copilots
Recommendation Systems

Upwork

Online platform connecting freelancers and clients

About Upwork

Upwork connects freelancers with clients looking for various services in the gig economy, which focuses on short-term contracts instead of permanent jobs. The platform allows freelancers to create profiles that showcase their skills, while clients can post job listings for specific projects. Freelancers bid on these projects, and clients choose the best candidates based on proposals and reviews. Upwork earns revenue through service fees charged to freelancers based on their earnings, with a tiered structure that rewards long-term client relationships. The platform also offers premium memberships and additional services for enhanced visibility and access to job listings. Upwork provides tools for time tracking, invoicing, and project management, making it easier for both freelancers and clients to manage their work and payments. The goal of Upwork is to facilitate successful project completion by bridging the gap between freelancers and clients.

San Francisco, CaliforniaHeadquarters
2015Year Founded
$143.8MTotal Funding
IPOCompany Stage
Consulting, Enterprise SoftwareIndustries
10,001+Employees

Benefits

Health Insurance
Unlimited Paid Time Off
401(k) Retirement Plan
401(k) Company Match
Parental Leave
Employee Stock Purchase Plan

Risks

Increased competition from Fiverr and Toptal threatens Upwork's market share.
The new Fiverr-style Project Catalog may commoditize services, reducing freelancers' perceived value.
Strategic shifts under new management may not align with current client expectations.

Differentiation

Upwork connects freelancers with clients across diverse industries, enhancing global work opportunities.
The platform offers tools like time tracking and invoicing for efficient project management.
Upwork's tiered fee structure incentivizes long-term client relationships, differentiating it from competitors.

Upsides

Upwork's acquisition of Objective AI enhances its AI capabilities for better talent matching.
The introduction of Featured Jobs increases visibility for job posts, attracting more candidates.
Upwork's recognition as the top job posting site boosts its credibility among employers.

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