Senior Product Marketing Manager | HR products
DeelSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
NoVisa
Telecommunications, Wireless TechnologyIndustries
Requirements
- Bachelor’s degree (BS/BA) desired
- 7+ years of related experience
- Certification required in some areas
- Subject matter expert with broad product management knowledge and strategic insight into emerging trends and technologies
- Excel at solving complex problems and delivering impactful organizational results
- Lead high-impact projects, design and implement innovative business strategies, and influence executive decision-making
Responsibilities
- Oversee the entire product lifecycle of AT&T Internet Air—from concept and development to launch and end-of-life. Ensure smooth transitions at every stage and maintain ongoing product performance
- Manage budgets, secure funding through capital processes, and coordinate with cross-functional teams—including design, manufacturing, testing, quality, sales support, and marketing—as products move into production and distribution
- Translate customer and technical requirements into final product designs for AT&T Internet Air. Prepare and present comprehensive business cases, and provide detailed product requirements, user stories, and acceptance criteria
- Analyze customer needs and prioritize new products, services, and enhancements
- Conduct thorough market research and competitive analysis to identify trends, revenue potential, customer segments, and opportunities for new features or improvements to AT&T Internet Air. Analyze defined markets, including volume and revenue results
- Create and maintain detailed product roadmaps, service guides, product documentation, performance reports, and project plans for AT&T Internet Air. Ensure alignment with market needs and business objectives, and drive initiatives to grow revenue and margin
- Work closely with business, technology, and UX teams, as well as third-party technology partners, to design or enhance AT&T Internet Air. Ensure a high-quality user experience, adherence to budget and schedule, and strong cross-functional collaboration
- Coordinate with cross-functional teams to develop strategies and negotiate with vendors to improve product cost structures and features
Skills
Product Lifecycle Management
Product Roadmap Development
Market Research
Competitive Analysis
Requirements Definition
Business Case Preparation
User Stories
Cross-functional Coordination
Budget Management
Fixed Wireless
AT&T
Telecommunications services including wireless and broadband
About AT&T
AT&T provides telecommunications services, including wireless communications, broadband internet, and digital television, primarily in the United States. Its 5G network offers faster data speeds and more reliable connections, although availability can vary. The company caters to both individual consumers and businesses, offering various subscription plans that include options for unlimited data and bundled services that combine internet, TV, and phone. AT&T generates revenue mainly through subscription fees, device sales, and its streaming service, DIRECTV STREAM, which adds to its diverse offerings. In a competitive market, AT&T distinguishes itself with its extensive service range and strong brand presence.
Dallas, TexasHeadquarters
1876Year Founded
$43.3MTotal Funding
IPOCompany Stage
Consumer Software, EntertainmentIndustries
10,001+Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Sick Leave
Paid Holidays
Paid Parental Leave
Adoption Assistance
Disability Insurance
Life Insurance
Employee Assistance Programs
Wellness Program
Employee Discounts
Risks
The customer service guarantee may increase financial liabilities due to compensation for outages.
A recent data breach could damage AT&T's reputation and lead to customer churn.
Resistance to replacing landlines may impact customer retention and satisfaction.
Differentiation
AT&T offers a unique customer service guarantee, setting it apart from competitors.
The company is expanding its fiber network, enhancing broadband offerings in underserved areas.
AT&T's 'Phone-Advanced' device aligns with the trend of replacing traditional landlines.
Upsides
AT&T's fiber network expansion could provide a competitive edge in broadband services.
The new customer service guarantee may attract customers from competitors lacking similar assurances.
Collaboration with The Arc enhances AT&T's brand image through corporate social responsibility.
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