Principal Product Designer at AT&T

Austin, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Telecommunications, TechnologyIndustries

Requirements

Able to tell compelling stories about your team’s work to senior leaders up through the C-suite with strong design rationale and facilitated buy-in with your product and technology partners
Great at wrangling complex problems and finding clarity and simplicity in ambiguous problem spaces
Strategic about identifying and pursuing opportunities to organize and create holistic, compelling product design at scale
Capable of understanding core business model and engineering terms, and conversant in other disciplines to advance design within the context of business and engineering partners
Passionate about advancing AT&T’s product design

Responsibilities

Design with a product orientation: Incorporate customer needs, business, and engineering concerns and constraints into the product’s design by collaborating closely with product managers and engineers daily
Plan and conduct UX research and apply insights: Plan and execute generative and evaluative UX research studies with customers and translate those insights into actionable product insights, recommendations, and designs from product discovery through product delivery
Design a holistic product strategy and user experience: Use storytelling, prototypes, and more to convey the product vision and features, embracing rapid experimentation; accountable for the overall product experience and user interactions, ensuring desirability of the product strategy and usability at all touchpoints
Rapid design and prototyping: Minimize waste by testing ideas quickly to determine if a solution is worth building; assess product risks, evaluating value, usability, viability, and feasibility risks early in the process
Facilitate early and continuous involvement in development: Continuously ship UI/UX designs to engineering for production and maintain involvement throughout the product development lifecycle; ensure instrumentation, monitoring, and experimentation capabilities are in place to support design improvements
Guide your product team to ensure desirability and exceptional product usability and user interaction by designing, prototyping, and iterating on UI/UX, incorporating customer feedback, and collaborating closely with the development team throughout the product lifecycle
Help shape and communicate the product vision, roadmap, and progress from a user experience perspective to executive leadership and peers alongside product managers and researchers

Skills

UI/UX Design

Prototyping

Product Design

Product Vision

Roadmapping

User Experience

Customer Feedback

Leadership

Agile Collaboration

AT&T

Telecommunications services including wireless and broadband

About AT&T

AT&T provides telecommunications services, including wireless communications, broadband internet, and digital television, primarily in the United States. Its 5G network offers faster data speeds and more reliable connections, although availability can vary. The company caters to both individual consumers and businesses, offering various subscription plans that include options for unlimited data and bundled services that combine internet, TV, and phone. AT&T generates revenue mainly through subscription fees, device sales, and its streaming service, DIRECTV STREAM, which adds to its diverse offerings. In a competitive market, AT&T distinguishes itself with its extensive service range and strong brand presence.

Dallas, TexasHeadquarters

1876Year Founded

$43.3MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Adoption Assistance

Disability Insurance

Life Insurance

Employee Assistance Programs

Wellness Program

Employee Discounts

Risks

The customer service guarantee may increase financial liabilities due to compensation for outages.

A recent data breach could damage AT&T's reputation and lead to customer churn.

Resistance to replacing landlines may impact customer retention and satisfaction.

Differentiation

AT&T offers a unique customer service guarantee, setting it apart from competitors.

The company is expanding its fiber network, enhancing broadband offerings in underserved areas.

AT&T's 'Phone-Advanced' device aligns with the trend of replacing traditional landlines.

Upsides

AT&T's fiber network expansion could provide a competitive edge in broadband services.

The new customer service guarantee may attract customers from competitors lacking similar assurances.

Collaboration with The Arc enhances AT&T's brand image through corporate social responsibility.

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