Principal, NA ACG/SB Communications at Nike

Beaverton, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Marketing, RetailIndustries

Requirements

Bachelor's degree and minimum of 10 years directly relevant work experience (or suitable combination of education, experience, and training)
Management skills including high-profile communications, strategic planning, budgeting, creative solutions, and agency management
Experience in developing proactive, creative communications, and extensive communications strategies
Proven ability to communicate plans across a complex matrix on a corporate, regional, and functional basis
Experience initiating and driving the ideation process to contribute meaningful, innovative strategies to the business at concept stage
High aptitude for creative thinking balanced against bottom line business needs
Successful experience working effectively with senior leaders and management, and proven ability to provide guidance and direction to peers
Authentic passion for the outdoors and trail running
Understanding of the NikeSB culture
Ability to access and apply knowledge of consumer and media insights, trends, and intelligence
Positive, team-oriented attitude, curiosity, strong strategic instincts, exceptional relationship skills, and ability to handle ambiguity in a global, corporate matrix
Passion for sports, athletes, and communities

Responsibilities

Work closely with North America and Global Communications team, and cross-functional groups including Brand Marketing, Sports Marketing, Retail and Business Partners
Collaborate with cross-functional team to proactively lead strategic plans and drive storytelling for Nike ACG and NikeSB narratives to media, consumers, influencers, and content creators
Serve as the strategic communications lead for ACG and NikeSB, developing seasonal and year-long plans with cut-through messaging and positioning
Deliver world-class narrative strategy and creative concepts, obsessing over storytelling with craft, taste, and scale
Obsess over product storytelling and athlete-centered innovation with keen understanding of craft, taste, and scale
Drive purposeful conversations around powerful stories anchored on products and moments that make Nike one-of-a-kind
Partner closely with teammates across creative team and functions (e.g., business leads, Marketing, Sports and Entertainment Marketing, Digital and Integrated Retail Marketing) to develop strategic plans, impactful narratives, and tailored messaging

Skills

Key technologies and capabilities for this role

Communications StrategyStorytellingMedia RelationsConsumer InsightsMedia InsightsTrends AnalysisCross-Functional CollaborationCritical ThinkingPriority ManagementInfluencer EngagementContent Creation

Questions & Answers

Common questions about this position

What experience level is required for this Principal Communications role?

A Bachelor's degree and minimum of 10 years directly relevant work experience are required, with acceptance of any suitable combination of education, experience, and training.

What key skills are needed for this position?

The role requires management skills including high-profile communications, strategic planning, budgeting, creative solutions, and agency management; proven ability to communicate plans across a complex matrix; experience driving ideation for innovative strategies; high aptitude for creative thinking balanced with business needs; and strong relationship skills with senior leaders.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Communications Principal role?

Strong candidates bring extensive experience driving communications strategy, high collaboration and critical thinking skills, ability to manage priorities using consumer and media insights, passion for sports, outdoors, trail running, and NikeSB culture, plus a positive, team-oriented attitude with strong strategic instincts and relationship skills.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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