Principal, Global Football Communications at Nike

Beaverton, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Sports, Football, Consumer Goods, MarketingIndustries

Requirements

Extensive experience driving communications strategy in the global football industry
Understanding of the evolving landscape of audiences, media, and communities in football
Highly collaborative with high-level critical thinking skills
Ability to manage multiple and competing priorities in a fast-paced environment
Ability to access and apply knowledge of consumer and media insights, trends, and intelligence related to football
Outstanding communications professional with a demonstrated track record of success, preferably at a large consumer brand, sports organization, teams, and/or communications agency focused on global football
Excellent written and verbal communications skills, with the ability to craft compelling narratives, messaging, and distribution strategies around Nike Football initiatives
Ability to pre-empt global football trends, news, and stories, and be agile in a fast-paced, team-focused environment
Strong awareness of the network of key opinion leaders that shape football in media, social media, content, experiences, gaming, etc
Experience working with top global football athletes, teams, and leagues to develop and execute communications strategies
Strong understanding of the global football industry against the backdrop of new media, including consumer and digital trends, challenges, and opportunities

Responsibilities

Own the global communications strategy for Nike Football, defining message hierarchy and seasonal story architecture
Create and govern content line plans and story maps that connect product pipelines, athlete/club/fed moments, and cultural insights across channels and markets
Craft compelling narratives and messaging frameworks for global initiatives, ensuring consistency
Develop and execute storytelling strategies across earned media, creators, speaking engagements to maximize reach and impact
Lead stakeholder alignment across product, brand, sports marketing, retail, and geographies to deliver cohesive communications plans
Design and oversee global event strategies, including product launches and athlete activations, ensuring long-term and short-term strategic objectives are met
Identify and mitigate project risks, partnering with senior leadership to develop proactive solutions
Build and maintain multi-season project plans, calendar, and status updates
Manage budgets and allocate resources to deliver high-impact storytelling and activations
Proactively develop and orchestrate strategic communications plans and ongoing storytelling in service of Nike Football’s global innovations, products, and athletes across key business priorities
Develop a long-term strategy and narrative to proactively reach consumers and fans and shape a positive brand reputation for Nike Football
Engage directly with cross-functional teammates across global and geo communications, business, brand management, sports marketing, league and federation partners, and internal stakeholders

Skills

Key technologies and capabilities for this role

Communications StrategyStorytellingBrand NarrativeMedia InsightsConsumer InsightsSports MarketingStakeholder EngagementCritical ThinkingFootball IndustryGlobal Communications

Questions & Answers

Common questions about this position

What is the location for this Principal, Global Football Communications role?

The position is based in Beaverton, OR.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What key skills are required for the Principal, Global Football Communications role?

Required skills include excellent written and verbal communications skills to craft compelling narratives, ability to pre-empt global football trends and work agilely in a fast-paced environment, strong awareness of key opinion leaders in football media and social, experience with top global football athletes/teams/leagues, and understanding of the global football industry and digital trends.

What is the team structure for this role at Nike?

This role reports into the Senior Director Communications, Nike Football and Kids, and involves engaging directly with cross-functional teammates across global and geo communications, business, brand management, sports marketing, league and federation partners, and internal stakeholders.

What experience makes a strong candidate for this position?

A strong candidate has extensive experience driving communications strategy in the global football industry, a demonstrated track record of success preferably with a large consumer brand, sports organization, teams, or communications agency focused on global football, and high-level critical thinking to manage multiple priorities.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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