Principal Data Scientist

Remote

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing Technology, eCommerceIndustries

Requirements

Candidates must possess 8+ years of experience in data science or ML engineering roles and hold a PhD (or equivalent experience) in statistics, econometrics, machine learning, or a related quantitative field. A strong foundation in causal inference, experimental design, and Bayesian modeling is essential, along with proven experience applying statistical methods to marketing measurement, attribution modeling, and incrementality/experiment design problems. Experience in building or optimizing large-scale A/B testing or experimentation infrastructure is required, as is experience designing, deploying, and operating statistical/ML models that drive real business decisions at scale. Proficiency in Python/R/SQL and modern data platforms like BigQuery or Snowflake is necessary, along with familiarity with MLOps practices and data pipeline orchestration tools. Strong communication skills are needed to explain complex statistical concepts to customers and internal stakeholders.

Responsibilities

The Principal Data Scientist will own and advance the statistical foundations of marketing-effectiveness measurement, ensuring methodologies are robust, reliable, and scalable. This role involves researching, prototyping, and deploying advanced attribution and AI models for marketing measurement, as well as designing and evolving complex data science models that balance scientific rigor with practical, scalable frameworks. Responsibilities include building and maintaining experimentation frameworks for model validation and lift measurement, defining and implementing validation and release criteria for attribution model and product launches, and collaborating with Software Engineers and Product Managers to productionize and productize work. Additionally, the role requires mentoring Data Scientists on complex statistical and methodological challenges and raising the bar for individual execution through reviews and training.

Skills

attribution modeling

statistical inference

experiment design

AI models

data science models

model validation

data-quality checks

Python

SQL

Northbeam

Marketing intelligence platform for advertisers

About Northbeam

Northbeam is a marketing intelligence platform that helps businesses optimize their advertising budgets and improve performance, specifically targeting brands that spend over $250,000 monthly on ads. It combines Multi-Touch Attribution (MTA) to track customer interactions and Media Mix Modeling (MMM) to analyze the effectiveness of various marketing channels. Northbeam operates on a subscription-based model with custom pricing, offering personalized support to clients. The goal is to enable large-scale advertisers to make data-driven decisions and maximize the effectiveness of their marketing strategies.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$14.6MTotal Funding

SERIES_ACompany Stage

Data & Analytics, Consulting, Consumer GoodsIndustries

51-200Employees

Benefits

Equity package

Generous base salary

Healthcare Benefits (medical, dental, vision)

Travel to meet with the team

Flexible Paid Time Off

Paid Holidays

Risks

Emerging competitors offer similar features at lower costs, threatening Northbeam's market share.

Privacy regulations like CCPA may increase Northbeam's operational costs.

Economic downturns could reduce advertising budgets, impacting Northbeam's revenue growth.

Differentiation

Northbeam integrates Multi-Touch Attribution and Media Mix Modeling in one platform.

The platform offers personalized support with a Customer Success Manager and Media Strategist.

Northbeam's machine learning models enhance data-driven marketing strategies without third-party cookies.

Upsides

Northbeam raised $19.6M to expand and accelerate product development in 2023.

The platform's AI-driven predictive analytics align with rising trends in marketing.

Growing ecommerce and DTC brands create opportunities for Northbeam's international expansion.

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