Principal Data Analyst at Zynga

Barcelona, Catalonia, Spain

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

GamingIndustries

Requirements

5+ years of experience in analytics or data science roles, ideally in gaming, mobile apps, or digital products
Expert proficiency in SQL and Python for data exploration and analysis
Solid experience with A/B testing, causal inference, and experimentation design
Strong background in applied statistics; experience with Bayesian methods is a plus
Demonstrated experience working with visualization tools like Tableau, Looker, or similar
Ability to translate complex data into clear, actionable insights for both technical and non-technical audiences
Excellent communication skills, with experience influencing senior stakeholders
Strong business sense and product intuition; you understand how to prioritize what matters most
Experience mentoring or leading other analysts is a big plus
Fast learner

Responsibilities

Drive Analytics Strategy: Lead the development of data-driven strategies for top games, influencing product roadmaps, features, and monetization
Player & Product Insights: Partner with cross-functional teams to analyze player behavior, economy trends, and product performance
Experimentation & Modeling: Design A/B tests and build predictive models (e.g., churn, LTV, segmentation) to assess and forecast outcomes
Leadership & Communication: Mentor analysts and present insights clearly to senior leadership through compelling storytelling and dashboards
Data Culture & Infrastructure: Collaborate on improving data tools and pipelines while promoting data literacy and experimentation best practices

Skills

Key technologies and capabilities for this role

SQLPythonData VisualizationA/B TestingAnalytics

Questions & Answers

Common questions about this position

What is the salary range for the Principal Data Analyst position?

This information is not specified in the job description.

Is this Principal Data Analyst role remote or office-based?

The role is based in Barcelona, as the company wants to 'bring the world to Barcelona.' Remote work is not explicitly mentioned.

What key skills are required for the Principal Data Analyst role?

The role requires deep quantitative analysis, business acumen, technical expertise, experience with A/B tests, predictive modeling (e.g., churn, LTV, segmentation), leadership, mentoring, and strong communication skills.

What is the company culture like at Socialpoint/Zynga?

The culture emphasizes fun, play, diversity, inclusivity, and intertwining work and play, with a welcoming environment for all backgrounds.

What makes a strong candidate for this Principal Data Analyst position?

Strong candidates will have senior-level experience partnering with game teams, leading analytics strategies, delivering player and product insights, designing experiments and models, and mentoring others while communicating effectively to leadership.

Zynga

Develops social games for mobile platforms

About Zynga

Zynga develops social games primarily for mobile and web platforms, with popular titles like FarmVille and Words With Friends. Their games are designed to be engaging and accessible, featuring social elements that allow players to connect with friends. This focus on social interaction helps keep users engaged and encourages them to return to the games. Zynga targets casual gamers who prefer quick and easy entertainment on their smartphones and tablets. The company uses a freemium model, offering free downloads with optional in-game purchases for enhancements and generating revenue through advertising. Zynga also partners with organizations like Amazon Prime and educational initiatives to expand its reach and support social causes.

San Francisco, CaliforniaHeadquarters

2007Year Founded

$841.9MTotal Funding

IPOCompany Stage

Social Impact, GamingIndustries

1,001-5,000Employees

Benefits

Compensation - Competitive salary, performance bonuses, opportunities for equity participation, retirement/pension savings support programs

Health - Medical, Dental, Vision covered for employees with participation for employees eligible dependents as well as Disability and life insurance program

Family - Generous parental leave for birth parents, partners and adoptive families. Infertility support, emergency child care and flexible time-off policies

Wellness - Gym benefits, wellness programs, employee assistance programs and generous time-off policies

Food - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours

Work & Life - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more

Transit Benefits - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance

Resource Groups - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging

Risks

Chartboost acquisition by LoopMe may disrupt Zynga's advertising strategies.

IBM's patent lawsuit win could lead to financial liabilities for Zynga.

Star Wars: Hunters on PC may face competition from established PC games.

Differentiation

Zynga's games incorporate social elements, enhancing user engagement and retention.

The freemium model allows Zynga to attract a broad audience with free-to-play games.

Strategic partnerships expand Zynga's reach and support social causes.

Upsides

Cross-platform gaming enhances user engagement, as seen with Star Wars: Hunters.

Real-world brand integration in games opens new revenue streams, like with Toyo Tires.

High-profile celebrity marketing boosts visibility, as with Kit Harington for Game of Thrones.

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