Principal, Blackstone Private Wealth - Asia Pacific Marketing at Blackstone

Singapore

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Asset Management, Private Wealth, Alternative InvestmentsIndustries

Requirements

Motivated and experienced marketing professional
Extensive regional knowledge and experience working with intermediary channels and alternative investment strategies in APAC (primary focus on Southeast Asia and Australia)
Experience with multiple marketing disciplines, including campaign development, content strategy, and audience journey mapping in the region

Responsibilities

Develop and execute integrated marketing strategies to educate advisors and their clients on private markets and Blackstone’s private wealth solutions, leveraging regional expertise to craft tailored campaigns, content strategies, and audience engagement plans
Design and deliver impactful client engagement initiatives, including strategic events, distributor partnerships, and external sponsorships, to support capital-raising efforts for distribution partners
Partner with sales leadership to align marketing strategies with business objectives and client acquisition goals across Southeast Asia, Australia, and broader APAC
Collaborate with internal teams (e.g., legal & compliance, public affairs, firm marketing, investment teams) and the global BXPW marketing team to ensure alignment, consistency, and activation of compelling marketing and educational content for the region
Oversee the BXPW regional website and drive digital marketing initiatives in partnership with the global digital team
Lead and support marketing efforts for Blackstone’s Private Wealth business in APAC, driving the development, implementation, and measurement of integrated marketing programs
Deliver impactful client engagement initiatives to support the firm’s distribution partners in their capital-raising efforts
Collaborate closely with key stakeholders, including sales, legal & compliance, public affairs, firm marketing, and investment teams, serving as a trusted thought partner to the business
Provide oversight of all initiatives to ensure timely, effective, and rigorous execution, supporting the Head of APAC Marketing in driving strategic priorities across the region

Skills

Key technologies and capabilities for this role

Marketing StrategyIntegrated MarketingProgram DevelopmentCampaign ExecutionPerformance MeasurementPrivate MarketsWealth ManagementAdvisor EducationAlternative InvestmentsAPAC MarketingSoutheast AsiaAustralia

Questions & Answers

Common questions about this position

What is the employment type for this position?

This is a full-time position.

Is this role remote or does it require office presence?

This information is not specified in the job description.

What skills and experience are required for this role?

The role requires extensive regional knowledge and experience working with intermediary channels and alternative investment strategies, along with experience in multiple marketing disciplines including campaign development, content strategy, and audience journey mapping in the region.

What is the company culture like at Blackstone?

Blackstone seeks to create positive economic impact and long-term value for investors, companies, and communities using extraordinary people and flexible capital to help companies solve problems.

What makes a strong candidate for this Principal role?

A motivated and experienced marketing professional with regional APAC knowledge, experience in intermediary channels and alternative investments, and skills in campaign development, content strategy, and audience journey mapping would be a strong fit.

Blackstone

Global alternative asset management firm

About Blackstone

Blackstone is a leader in alternative asset management, focusing on private equity, real estate, and credit investments. The firm manages over $1.1 trillion in assets and partners with financial advisors to provide access to private markets, aiming to create strong businesses that deliver lasting value. Its main products, BREIT and BCRED, cater to income-focused investors, while the On-Demand Continuing Education Program helps educate investors on private market topics. Blackstone's goal is to identify economic trends and invest in industry-leading businesses to generate strong returns.

New York City, New YorkHeadquarters

1985Year Founded

$18,081.8MTotal Funding

UNKNOWNCompany Stage

Financial Services, Real Estate, EducationIndustries

5,001-10,000Employees

Risks

Increased competition in AI may lead to overvaluation and market saturation.

Potential regulatory scrutiny due to significant investments in diverse sectors.

Economic instability in Europe could impact returns from European investments.

Differentiation

Blackstone is a global leader in alternative asset management with $1.1 trillion AUM.

The firm specializes in private equity, real estate, and credit investments.

Blackstone partners with financial advisors to provide access to private markets.

Upsides

Blackstone's $300M investment in DDN shows a strategic pivot towards AI-driven growth sectors.

The €250M investment in Sia Partners expands Blackstone's footprint in AI consulting services.

Partnership with Jersey Mike’s indicates investment in established consumer brands with growth potential.

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