Praktikant*in Retail Marketing DACH – Pflichtpraktikum 12.01.2026 – (mindestens) 10.07.2026 | Münster at Brooks Running

Münster, North-Rhine-Westphalia, Germany

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

Retail, Marketing, Sports, RunningIndustries

Requirements

Pflichtpraktikum im Rahmen der Studienordnung (mindestens 6 Monate, Start ab 12.01.2026)
Sportlich, weltoffen und zielstrebig
Organisationstalent
Fähigkeit, Menschen zu animieren und mitzureißen

Responsibilities

Unterstützung bei der Umsetzung von saisonalen Standard POS Programmen für Feldkunden
Support für saisonale Kampagnen und Special Executions bei Focus und Key Accounts
Bearbeitung und Erstellung von Materialen für Verkaufsstellen
Pflege von digitalen Datenbanken für Händler
Bearbeitung und Weiterentwicklung von Promo Materialien
Zusammenarbeit mit dem EMEA Retail Marketing Team in Amsterdam
Kommunikation mit Agenturen und Retail Partnern
Tracking von Retail Marketing Kennzahlen und Erstellung von KPI Reports
Proaktive Identifikation von Möglichkeiten, die Marke Brooks im Retail Bereich innovativ aufzustellen
Unterstützung bei Planung, Organisation und Umsetzung von Konsumenten-Running-Events (IRL & Digital) oder Händler-Veranstaltungen
Ansprechpartner für Agenturen, Teilnehmer & Eventmitarbeiter
Unterstützung bei der Erstellung und dem Monitoring von Abläufen, Programm und Timelines
Support bei Erarbeitung von kreativen und innovativen Event Konzepten
Tracking von relevanten KPIs und Reporting
Erstellung interner Kommunikation (unvollständig im Text)

Skills

Retail Marketing

PoS-Material

Kampagnenplanung

Eventorganisation

Laufevents

Retail Support

Reporting

Brooks Running

High-performance running shoes and apparel

About Brooks Running

Brooks Running designs and sells high-performance running shoes and apparel for men and women. Their product range includes shoes for road running, trail running, treadmill workouts, and racing, as well as a variety of athletic apparel like shorts, tops, and outerwear. Brooks primarily targets fitness enthusiasts, professional athletes, and casual runners who value quality and performance. The company stands out from competitors like Nike and Adidas by emphasizing sustainability and innovation, with initiatives such as a LEED-certified headquarters and energy conservation efforts. Brooks aims to provide top-notch athletic gear while promoting environmentally friendly practices.

Seattle, WashingtonHeadquarters

1914Year Founded

M_AND_ACompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Comprehensive medical and dental coverage

PPO and high deductible health plan options

Life insurance

401(k) with company match

Generous paid time off

10 paid holidays + your birthday

Parental leave

Risks

CEO transition in April 2024 may lead to strategic shifts or disruptions.

Departure of key engineering talent could impact innovation in foam technology.

Significant investment in Seattle expansion could strain resources if not managed well.

Differentiation

Brooks Running focuses on high-performance running shoes and apparel for diverse activities.

The company emphasizes sustainability with LEED-certified headquarters and conservation goals.

Brooks Running offers personalized marketing and direct-to-consumer sales strategies.

Upsides

Collaboration with runDisney could attract Disney fans and boost brand visibility.

Partnership with NOW® Sports enhances credibility among elite athletes through 2024.

Expansion in Seattle's Fremont neighborhood indicates commitment to growth and innovation.

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