Personal Banker Associate II at Fifth Third Bank

Grand Rapids, Michigan, United States

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Not SpecifiedCompensation

Entry Level & New GradExperience Level

Full TimeJob Type

UnknownVisa

Banking, Financial ServicesIndustries

Requirements

College degree or work experience providing transferable skills or combination of education and experience
Experience in the financial industry preferred
Demonstrated ability to develop comfort level with sales activities designed to acquire new consumer households

Responsibilities

Use the consultative sales process and Financial Needs Assessment to build a thorough customer profile and identify current and future financial needs
Maintain an in-depth knowledge of Retail consumer and small business products/services and recommend appropriate solutions using our value proposition
Utilize CAMP and other approved Marketing tools to proactively reach out to customers and set appointments for periodic financial reviews
Primarily focused on cross-selling to existing customer base and engaging in outside sales activities (i.e. Membership Advantage onsite presentations, business sales calls, community financial literacy events, etc.) as directed
Establish close working relationships with assigned Business Partners (Mortgage, Small Business, Commercial and Investment), referring customers when appropriate to provide timely, and holistic financial solutions
Consistently meet/exceed customer experience and individual/team production goals and enhance year-over-year revenue growth as measured by the Financial Center P&L
Provide guidance to CSRs with respect to the sales and referral process
Promote customer satisfaction with a friendly, helpful demeanor and professionalism
Act with confidence by answering customer questions and owning customer issues
Maintain a position of trust and responsibility by keeping all business confidential
Follow the Bancorp Code of Business Conduct and Ethics and other related policies, maintaining ethical behavior at all times
Adhere to established policies and procedures while opening/servicing the full range of Retail products
Participate in the consumer loan and bankcard process, owning sourced loans from application through closing
Participate in the opening/closing process of the Financial Center or Bank Mart as directed by the Financial Center Manager
Keep up to date on Retail procedures in place to mitigate fraudulent activity and unnecessary risk or exposure
Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined
Accountable for always doing the right thing for customers and colleagues, and ensures that actions and behaviors drive a positive customer experience
While operating within the Bank's risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types

Skills

Key technologies and capabilities for this role

consultative salessales developmentrelationship buildingFinancial Needs Assessmentretail bankingcustomer profilingdepositsloansfee-based services

Questions & Answers

Common questions about this position

What is the training program like for this Personal Banker Associate II role?

Selected candidates complete a 9-week onboarding and education program with rotations in Operations and Sales & Service, ending with a certification to demonstrate skills for the Retail Personal Banker II role.

Is this a full-time position?

Yes, this is a full-time employment opportunity.

What are the main responsibilities of the Retail Personal Banker II role?

The role focuses on sales development and relationship building by promoting deposits, loans, fee-based services, and retaining customers using a consultative sales process, while meeting production goals and managing risks.

What sales skills are needed for this position?

Candidates need to use the consultative sales process, conduct Financial Needs Assessments, cross-sell to existing customers, engage in outside sales activities, and utilize marketing tools like CAMP to set appointments.

What is the company culture like at Fifth Third Bank?

The culture emphasizes doing the right thing for customers and colleagues, driving positive customer experiences, managing risks within the bank's appetite, and promoting customer satisfaction with a friendly, professional demeanor.

Fifth Third Bank

Provides banking, loans, and wealth management services

About Fifth Third Bank

Fifth Third Bank offers a variety of financial services, including personal and business banking, loans, mortgages, credit lines, and insurance products. Their services cater to individual consumers, small businesses, and commercial clients, providing comprehensive solutions for managing finances. The bank generates revenue through interest on loans, service fees, and commissions from insurance and investment products. Unlike many competitors, Fifth Third Bank emphasizes community engagement and financial education, providing resources to help clients improve their financial literacy. The goal of Fifth Third Bank is to support clients in achieving their financial objectives while fostering a strong connection with the communities they serve.

Cincinnati, OhioHeadquarters

1858Year Founded

IPOCompany Stage

Social Impact, Financial ServicesIndustries

10,001+Employees

Benefits

Health Insurance

Paid Sick Leave

Paid Holidays

Performance Bonus

Flexible Work Hours

Risks

Rising interest rates may decrease demand for loans and mortgages.

Competition from fintechs like Robinhood threatens Fifth Third's wealth management sector.

Sophisticated cybersecurity threats pose risks to customer data and trust.

Differentiation

Fifth Third Bank offers comprehensive financial solutions for individuals and businesses.

The bank emphasizes community engagement and financial education for client empowerment.

It provides a wide range of insurance products, including life, health, and disability.

Upsides

Increased demand for digital banking boosts Fifth Third Bank's online service offerings.

Partnerships with fintech enhance technological capabilities and customer experience.

Growing interest in sustainable finance attracts environmentally conscious customers.

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