Performance/Growth Marketing Director at Dolls Kill

Oakland, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fashion, DTC, E-commerceIndustries

Requirements

At least 4 years of experience in DTC ecommerce advertising with hands-on experience in at least two of Google Ads, Tiktok, and Meta (Snapchat is a plus)
Deep hands-on expertise in Google Ads ecommerce campaign optimization
An entrepreneurial mindset with DTC P&L understanding
Proven experience taking data-driven approaches to marketing and media buying
Willingness to roll up sleeves with extreme attention to detail and willingness to be hands-on in driving results
Ability to handle multiple tasks, priorities, and deadlines
Excellent interpersonal skills and willingness to work in collaboration with cross-functional teams
Brief cover letter required

Responsibilities

Create and optimize campaigns and ads hands-on in platforms, including Meta, Google, and Tiktok
Analyze data and take action to drive performance
Identify arbitrage opportunities to drive incremental profitable sales through campaign structure, bid strategies, ad format optimization, data enrichment, audience matching, and creative testing
Assist in developing performance media budgets across channels to optimize overall incremental profitable sales
Collaborate cross-functionally; use well-structured data and visualizations to assist merchandising and creative teams in better understanding the customer, outstanding opportunities, and what drives results in performance channels
Assist in improving full funnel reporting and attribution
Monitor the DTC landscape for new trends; evaluate, recommend, and execute entering new performance marketing channels
Support brand marketing activities with thoughtful measurement and data-driven recommendations

Skills

Google Ads

Meta Ads

TikTok Ads

Campaign Optimization

Bid Strategies

Ad Format Optimization

Data Analysis

Audience Matching

Creative Testing

Data Visualization

Performance Marketing

Dolls Kill

Online boutique for edgy fashion items

About Dolls Kill

Dolls Kill is an online boutique that offers a variety of clothing, shoes, accessories, and beauty products inspired by punk rock, goth, glam, and festival fashion. It targets young adults and teenagers looking for alternative fashion choices that stand out from mainstream trends, providing free shipping worldwide and physical pickup locations in major cities. The company operates on a direct-to-consumer model, generating revenue through sales and pre-orders, while its marketing strategy focuses on social media and influencer partnerships. Dolls Kill aims to promote individuality and self-expression through its unique fashion offerings.

San Francisco, CaliforniaHeadquarters

2012Year Founded

$59.9MTotal Funding

SERIES_BCompany Stage

Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Professional Development Budget

Wellness Program

Risks

Controversial marketing campaigns have led to backlash and boycotts.

Fast fashion scrutiny pressures Dolls Kill to adopt sustainable practices.

Reliance on influencers poses risks if they face scandals or controversies.

Differentiation

Dolls Kill offers a unique blend of punk, goth, and festival fashion.

The company emphasizes personal freedom and individuality in its fashion offerings.

Dolls Kill's direct-to-consumer model enhances exclusivity and customer engagement.

Upsides

Growing Gen Z influence aligns with Dolls Kill's rebellious brand ethos.

Virtual fashion shows offer Dolls Kill opportunities to engage tech-savvy consumers.

Phygital retail experiences can enhance Dolls Kill's customer engagement with AR/VR.

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