PC/Console产品海外品牌经理 at Tencent

Shenzhen, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Video GamesIndustries

Requirements

3+ years of experience in PC/console game marketing or market industry
Experience in full-cycle publishing of PC/console products
Global market marketing experience preferred
Familiar with and passionate about the gaming industry, with deep experience in PC/console products
Keen market sense, creative, able to quickly grasp game user preferences, and deep understanding of game content ecosystem
Strong communication, coordination, and execution abilities, skilled in multi-threaded, cross-team collaboration
Able to use English as the working language

Responsibilities

Responsible for global marketing of PC/console products, including overall marketing strategy formulation, content marketing, and creative campaign planning and execution
Effectively analyze product core and gameplay core, screen and define target users, analyze user needs, refine core selling points, and output marketing plans combined with market environment and product stage
Formulate and plan execution effect goals for various events and marketing content, associate with core business indicators, and be accountable for product's content volume, dissemination efficiency, and user conversion efficiency
From a dissemination perspective, collaborate with product, community, creative, and other teams to design dissemination plans, promote integration of internal and external game resources, and execute implementation

Skills

Key technologies and capabilities for this role

PC GamingConsole GamingGame MarketingGlobal MarketingMarketing StrategyContent MarketingCreative CampaignsUser AnalysisMarket AnalysisKPI ManagementCross-team CollaborationEnglish Proficiency

Questions & Answers

Common questions about this position

What experience is required for this PC/Console Overseas Brand Manager role?

Candidates need 3+ years of experience in PC/console game marketing or market industry, with full-cycle publishing experience for PC/console products preferred, and global marketing experience is a plus.

What skills are essential for success in this position?

Key skills include sharp market sense, creativity to capture game user preferences, deep understanding of game content ecosystems, strong communication and coordination abilities, and cross-team collaboration skills. English proficiency is required as a working language.

What is the company culture like at Tencent's Level Infinite?

Tencent provides equal employment opportunities and fosters a fair, inclusive work environment that values diverse voices to spark innovation, with a supportive and encouraging atmosphere for personal and collective growth.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters

1998Year Founded

$31.5MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries

10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.

Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.

Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.

Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.

Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.

The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.

Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

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