About ibotta

Ibotta operates a shopping rewards app that connects brands with millennial consumers by offering cash-back rewards for purchases. Users earn cash back by shopping at partner retailers, which encourages them to shop more often and spend more. Brands and retailers collaborate with Ibotta to promote their products through targeted advertising within the app, especially during major shopping events like Black Friday. Ibotta generates revenue by charging these brands for featured placements and marketing campaigns designed to increase sales velocity and conversion rates. The company aims to enhance brand awareness and drive incremental sales for its clients, making it a significant player in the retail and consumer goods market.