Paid Social Media Manager, UK at eBay

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Ecommerce, Marketing, Digital AdvertisingIndustries

Requirements

4+ years of experience in paid digital media, including at least 3 years focused on paid social (e.g., Meta, TikTok, Pinterest, Snapchat, Reddit)
A strong grasp of social advertising, platform capabilities, audience insights, and evolving industry trends
Validated experience running and optimizing campaigns with a data-informed, test-and-learn approach
Excellent collaboration skills—comfortable working in a cross-functional, multicultural environment with diverse partners
Analytical approach and attention to detail, with the ability to translate data into clear, actionable recommendations
Strong communicator and relationship builder, able to influence and align across teams with empathy and clarity
Bachelor’s degree or equivalent practical experience

Responsibilities

Develop and execute inclusive and effective paid social strategies that support marketing and business goals across the full customer journey—from awareness to conversion
Plan, launch, and manage social campaigns across multiple platforms, ensuring efficient budget use and alignment with key performance goals
Analyze and optimize campaign performance, turning insights into action to continuously improve results and scale impact
Collaborate closely with cross-functional teams, media planners, brand partners, and agencies to ensure alignment, transparency, and smooth execution
Test and learn: run A/B and multivariate tests to identify what resonates most—across creative, audiences, and bidding strategies—and apply those findings in future campaigns
Champion innovation: explore emerging platforms, tools, and formats to keep eBay’s paid social presence fresh, relevant, and ahead of trends

Skills

Paid Social

Social Media Campaigns

Campaign Management

Data Analysis

Performance Optimization

Budget Management

Meta Ads

TikTok Ads

Cross-Functional Collaboration

Strategic Planning

eBay

Global online marketplace for buying and selling

About eBay

eBay is an online marketplace where individuals and businesses can buy and sell a wide range of products, including electronics, fashion, and collectibles. Users can list items for auction or use the 'Buy It Now' option for immediate purchases. eBay stands out from competitors with its vast selection, user-friendly interface, and strong buyer and seller protections, including free shipping on many items. The company's goal is to facilitate seamless transactions while generating revenue through transaction fees, advertising, and subscription services.

San Jose, CaliforniaHeadquarters

1995Year Founded

$6.5MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Company Match

Paid Vacation

Parental Leave

Risks

Niche e-commerce platforms like StockX and Poshmark may draw away eBay's customers.

Social media platforms with shopping features could divert traffic from eBay.

Direct-to-consumer brands bypassing marketplaces may reduce eBay's seller base.

Differentiation

eBay offers a unique auction-style listing alongside 'Buy It Now' options.

The platform provides robust buyer and seller protections, enhancing trust in transactions.

eBay's vast product selection includes new, refurbished, and second-hand items.

Upsides

eBay's acquisition of GSI Commerce strengthens its position as a global commerce partner.

The rise of social commerce offers eBay opportunities to integrate social shopping features.

Increased focus on sustainability aligns with eBay's refurbished and second-hand product categories.

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