Paid Media D2C Specialist at Universal Music Group

New York, New York, United States

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications
3+ years media-related/agency experience and media planning/buying; traditional media buying (TV, Radio, Print & OOH) and retail or entertainment industry experience a big plus
Highly knowledgeable on all digital advertising outlets including paid search, social, programmatic, display, video, mobile as well as emerging media and new technology platforms
Experience with retail and direct-to-consumer brands and building full-funnel campaigns with a particular focus on performance marketing
Confidence in written and verbal communication skills in client-facing environment
Experience buying through Facebook, Google AdWords, TikTok, Twitter, Snapchat and other DSPs
Understanding of Google Merchant Center, Google Tag Manager, Facebook Catalog Manager, TikTok Catalog Manager, and Shopify
Proficiency in Keynote, Word, Excel, PowerPoint, and Canva with ability to build compelling reports detailing campaign successes, ROI and learnings
Experience with DoubleClick, Google Analytics, Looker Studio, Linkfire, Meltwater, Chart Metric, Social Media Sound Analytics platforms, Big Query, Datorama, etc
Experience driving eCommerce revenue growth and online lead generation with paid media
Passionate music fan with insight into different music fandoms, how fans engage/interact online, CRM tactics, audience building/lead-gen strategy (huge plus)
Experience with a customer data platform considered an asset

Responsibilities

Setup and customize full funnel paid media campaigns across a variety of channels (social, google, programmatic etc)
Experience building ad reports for various levels of the business, including senior executive stakeholders
Identify target audiences and analyze their characteristics, behaviors, and media habits
Build custom audiences and data sets for every artist campaign, targeting DSPs, audience growth KPIs, etc
Able to think critically and understand trends/customized audience targeting tactics. No cookie-cutter strategy
Manage and track approved media budgets for 100+ campaigns every quarter, with 6-7 figure amounts
Research trends, innovations, and changes that affect media buying, while always staying in “beta mode” to constantly evolve and test new tactics (aka “R&D”)
Implement test initiatives and report findings in clear/concise manner
Understand pixel implementation on websites for data collection and conversion tracking, and help build new infrastructure that ties into audience measurement
Understand the full marketing/advertising funnel and how to work across all areas

Skills

Key technologies and capabilities for this role

Paid SearchSocial AdsProgrammaticDisplay AdsVideo AdsMobile AdsPerformance MarketingFull-Funnel CampaignsAd ReportingCustomer Data PlatformDSP TargetingAudience AnalysisCustom Audiences

Questions & Answers

Common questions about this position

What experience is required for the Paid Media D2C Specialist role?

Candidates need 3+ years of media-related or agency experience in media planning and buying, including traditional media like TV, Radio, Print, and OOH, plus retail or entertainment media buying. Proficiency across digital channels such as paid search, social, programmatic, display, video, and mobile is essential, with a focus on full-funnel performance marketing for D2C brands.

What education is preferred for this position?

A Bachelor's degree is preferred, ideally with a concentration in advertising, marketing, business administration, or communications.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Paid Media D2C Specialist role?

A strong candidate is passionate about music and the advertising landscape, has D2C and retail brand experience, excels at building full-funnel campaigns, communicates strategies simply, thinks on their feet, manages heavy workloads, and has storytelling skills for sharing results. Experience with customer data platforms, custom audience building, and trend research is a plus.

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

Land your dream remote job 3x faster with AI

Try Jobo Free