NIKKE 游戏版本营销 at Tencent

Shenzhen, China

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Mobile GamingIndustries

Requirements

五年以上游戏营销或市场行业工作经验，完整负责过S级版本的营销，做过角色发售。
需要有二次元审美能力、创意能力、市场内容策划制作能力，能把控二次元产品的内容品质。
热爱游戏，重度的二次元游戏爱好者，熟悉ACGN及日本流行文化或者亚文化，有美少女类游戏的审美能力。
市场触觉敏锐，熟悉媒体热点，能够快速抓住游戏用户偏好，对游戏内容生态有较深理解。
具备良好的沟通协调能力和执行落地能力，善于多线程、跨团队的沟通协作。
加分项：可用日语或韩语作为工作语言。

Responsibilities

负责二次元产品市场营销工作，包括创意Campaign策划与落地。
负责二次元产品核心创意内容和素材，以及数字化创意内容。
负责KOL内容营销的策划、创意设计、执行落地。

Skills

Key technologies and capabilities for this role

Game MarketingCampaign PlanningKOL MarketingContent CreationCreative Design二次元 AestheticsACGN CultureMarket InsightCross-team CommunicationJapanese Culture

Questions & Answers

Common questions about this position

What experience is required for this marketing role?

Candidates need five years or more in game marketing or market industry, with full responsibility for S-level version marketing and role launches.

What key skills are needed for the NIKKE game marketing position?

Required skills include otaku aesthetic and creative abilities, market content planning and production, sharp market sense, familiarity with media hotspots and game user preferences, plus strong communication and cross-team coordination.

What is the company culture like at Tencent's Level Infinite?

Tencent provides equal employment opportunities, fosters a fair and inclusive work environment, values diverse voices for innovation, and creates a supportive atmosphere for personal and collective growth.

Is this a remote position or full-time in office?

This information is not specified in the job description.

What makes a strong candidate for this role?

Strong candidates are heavy otaku game enthusiasts familiar with ACGN and Japanese pop culture, have aesthetic sense for bishoujo games, and knowing Japanese or Korean as a work language is a plus.

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters

1998Year Founded

$31.5MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries

10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.

Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.

Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.

Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.

Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.

The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.

Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

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