Member Engagement Strategy Lead at Spring Health

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, HealthcareIndustries

Requirements

Thrive in a fast-paced, outcomes-oriented environment
Passion for connecting people to mental health care through thoughtful, effective marketing
Ability to bring a consultative, data-driven, and highly personalized approach to customer marketing
Full-time availability, based in New York, reporting to the Head of Member Growth

Responsibilities

Partner with Strategic Account Managers and other stakeholders to co-own member marketing outcomes for Spring Health's most high-impact customers
Develop and deliver personalized, data-informed member marketing playbooks that reflect each customer's unique population needs, benefits ecosystem, and business goals
Translate complex engagement data into clear, actionable insights for customers, helping them understand what’s working, where improvements are needed, and why specific tactics will drive results
Lead implementation of marketing strategy for strategic customer launches—ensuring timely, effective go-to-market execution and driving early enrollment and activation
Build strategic remediation plans for customers falling short of enrollment or utilization targets; identify root causes and define tactical solutions to get back on track
Work closely with Core Customer Marketing and Lifecycle Marketing to ensure personalized strategies are scalable and executable across teams
Act as a trusted marketing advisor to customers, educating them on best practices and advocating for strategies that align to shared success metrics
Track, report, present, and program manage performance metrics with clarity and consistency, reinforcing the value of Spring Health’s marketing approach to both internal and external stakeholders
Navigate seamlessly between customer-facing strategy sessions and deep-dive tactical collaboration

Skills

Marketing Strategy

Customer Marketing

Member Engagement

Data-Driven Marketing

Lifecycle Marketing

Account Management

Spring Health

Personalized mental health solutions for employers

About Spring Health

Spring Health offers personalized mental health solutions to employers and health plans, focusing on enhancing employee well-being. Their Precision Mental Healthcare system tailors support to individuals, providing options like digital resources, therapy, and medication. Users receive a customized care plan after a brief assessment, allowing them to schedule appointments and access wellness exercises easily. The goal is to improve workplace mental health by providing effective and accessible resources.

New York City, NoneHeadquarters

2016Year Founded

$452.3MTotal Funding

SERIES_ECompany Stage

HealthcareIndustries

1,001-5,000Employees

Benefits

Retirement benefits

Paid time off

Healthcare benefits

Insurance benefits

Work-life benefits

Mental health benefits

Risks

Increased competition from digital mental health platforms offering similar services at lower costs.

Rapid technological advancements may outpace Spring Health's current AI capabilities.

Potential data privacy concerns could impact user trust and compliance costs.

Differentiation

Spring Health uses Precision Mental Healthcare for personalized mental health solutions.

The company offers a comprehensive platform with digital support, therapy, and medication.

Spring Health is the first to earn nationwide third-party accreditation for clinical care.

Upsides

Spring Health raised $100M in Series E funding, valuing it at $3.3 billion.

The company collaborates with major brands like Microsoft and Target.

Spring Health's Community Care solution addresses mental health equity and social determinants.

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