Member Engagement Copywriter

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Fertility, Employee BenefitsIndustries

Requirements

Candidates must possess a Bachelor's degree in English, communications, marketing, journalism, or creative writing. A minimum of 4-8 years of experience as a copywriter, UX writer, or in a similar role at a high-growth company, preferably in B2C, B2B2C, or D2C sectors, is required. Experience leading email nurture journeys for lifecycle marketing, with personalization for B2C services or products, is essential; familiarity with dynamic content or AI for content generation is a plus.

Responsibilities

The Member Engagement Copywriter will be responsible for end-to-end copywriting for member audiences, covering enrollment materials, direct mail, webinars, landing pages, and lifecycle communications (email, SMS, push notifications). They will craft clear, persuasive, and on-brand copy to drive engagement and behavior change, and update copy for evolving product features, ensuring clarity for diverse member needs. This role involves collaborating with lifecycle marketing managers on personalized emails, contributing to content strategy, reviewing and editing copy for consistency, providing and receiving feedback, and optimizing messaging through testing.

Skills

Copywriting

B2C Marketing

Email Marketing

Webinar Content

Direct Mail

Call to Action (CTA) Optimization

Brand Voice

Audience Segmentation

Content Strategy

Editing

Proofreading

Research

Carrot Fertility

Global fertility care platform offering comprehensive support

About Carrot Fertility

Carrot Fertility offers a global platform for comprehensive fertility care, including services like education, IVF, pregnancy support, and fertility preservation. The platform connects users with over 10,000 providers in more than 130 countries, ensuring inclusive access to care for individuals of all backgrounds. Carrot's unique single embryo transfer (SET) program has the highest success rates among fertility benefits providers, and it also claims to reduce C-section rates through expert support. The company's goal is to provide affordable and evidence-based fertility services to individuals and corporate partners.

San Francisco, CaliforniaHeadquarters

2016Year Founded

$111.1MTotal Funding

SERIES_CCompany Stage

Financial Services, HealthcareIndustries

201-500Employees

Benefits

Healthcare coverage

Telehealth resources

Productivity stipend

Co-working spaces

Paid parental leave

401k

Home office stipend

Flexible time off policy

Risks

Increased competition from similar fertility care platforms may impact Carrot's market share.

Economic downturns could reduce corporate spending on fertility benefits, affecting Carrot's revenue.

Data privacy concerns with digital expansion may lead to regulatory scrutiny.

Differentiation

Carrot Fertility offers a pioneering single embryo transfer program with high success rates.

The company provides a comprehensive, inclusive fertility care platform across 130 countries.

Carrot's multilingual platform enhances accessibility, offering services in multiple languages and currencies.

Upsides

Growing demand for fertility benefits in corporate wellness programs boosts Carrot's market potential.

CarrotMatch platform enhances personalized and streamlined fertility care, improving user satisfaction.

Partnerships with health organizations enhance Carrot's integrated health solutions and market position.

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