Media Analyst TPA at Target

Bengaluru, Karnataka, India

Apply Now

Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Advertising, MarketingIndustries

Requirements

Hands-on experience with search advertising platforms
Knowledge of bidding strategies
Passion for leveraging data to drive advertising performance

Responsibilities

Cultivate strong relationships with internal and external stakeholders, demonstrating a commitment to delivering exceptional service and impactful advertising solutions
Execute end-to-end campaign management seamlessly, collaborating with advertisers to align strategies and priorities
Track and communicate campaign performance through detailed, data-driven reports and insights, ensuring transparency and optimization
Partner with brand advertisers and internal account teams to analyze search ad performance and provide actionable, data-backed recommendations for improvement
Collaborate cross-functionally with teams such as Sales, Merchandising, Analytics, and Media Strategy to deliver cohesive, insights-led support that drives advertiser growth
Regularly monitor key performance metrics and implement proactive measures to enhance campaign outcomes
Advise brands on incremental investment opportunities, leveraging performance insights, category trends, and platform benchmarks
Share constructive feedback with product and platform teams to enhance campaign tools, reporting capabilities, and overall user experience
Identify and assess emerging trends in platform usage and campaign performance to develop proactive support frameworks and best-practice playbooks

Skills

Media Analysis

Advertising

Digital Marketing

Data Analysis

Campaign Management

Insights

Analytics

Target

Retailer offering diverse consumer goods

About Target

Target Corporation is a retail company that offers a wide range of products, including clothing, electronics, home goods, and groceries, through nearly 2,000 stores and an online platform. Its "Design For All" philosophy allows it to provide high-quality, affordable products that cater to diverse customer needs. Target differentiates itself from competitors with its owned brands and the Target Circle loyalty program, which enhances customer engagement. The company's goal is to support sustainability and community initiatives by giving back 5% of its profits to local communities.

Minneapolis, MinnesotaHeadquarters

2005Year Founded

N/ACompany Stage

Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Sick Leave

Paid Holidays

Paid Vacation

401(k) Retirement Plan

Employee Discounts

Risks

Increased competition from online-only retailers like Amazon threatens Target's market share.

Rising labor costs due to new minimum wage laws could impact profit margins.

Supply chain vulnerabilities from geopolitical tensions may affect inventory and pricing strategies.

Differentiation

Target's 'Design For All' philosophy offers unique, high-quality products at affordable prices.

The Target Circle loyalty program enhances customer engagement and shopping experience.

Target's commitment to sustainability and community support sets it apart from competitors.

Upsides

Experiential retail and 'retailtainment' strategies can boost customer engagement and foot traffic.

Augmented reality integration offers immersive shopping experiences showcasing Target's unique designs.

Omnichannel retail strategies enhance customer experience by integrating online and offline shopping.

Land your dream remote job 3x faster with AI

Try Jobo Free