MEA Senior Brand Manager, Pain at Halborn

Istanbul, Istanbul, Turkiye

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Health, Pharmaceuticals, FMCGIndustries

Requirements

Marketing or any degree with sales and/or marketing experience
Min 8-9 years experience in FMCG / OTC marketing
Trading off purist/data-led approaches versus being pragmatic to overcome specific in-country issues
Driving responsiveness of plans based on competitive dynamics as well as P&L requirements
Strategic thinker – consumer first mindset
Agile communicator (both written and oral, in English)
Self-accountable & resilient
Innovative & visionary
Resilient
Multitasking
Barrier breaking approach
A great team player
Proactive

Responsibilities

Accountable for accelerated share, sales and profit growth for assigned brand portfolio in the Area
Develop growth strategy of the Middle East & Africa CH business for assigned brands though adaptation and adoption of global category and brand strategies
Partner with Global & local marketing teams to deliver winning marketing and innovation plans for Middle East & Africa based on actionable commercial, competitor and consumer insight to drive Middle East & Africa brand share and equity ahead of competition
Accountable for brand(s) performance tracking for assigned brand(s) across Middle East & Africa and recommend remedial action
Recommend and help develop vision boards for the area to be rolled out in the local markets. Strive to meet innovation ratio targets
Partner with Local Market Activation managers and other functional stakeholders (eg. Finance, Regulatory and GMS) to ensure co-delivery of Winning Formula and commercial goals
Identify investment priorities with appropriate mix between advertising and in-store efforts in collaboration with sales channel and category management
Develop winning creative briefs and lead co-creation with agency partners to adapt global creative executions by exception addressing validated local insights and improving ROI
Guide development winning Market Activation Plans in the context of the trade and competitor environment in partnership with Local markets. Drive consistency with Category Brand Growth Plans and across Middle East & Africa
Drive consistent execution of global brand identity, brand heart, messaging and visual brand language
Support talent development across Middle East & Africa
Model Haleon values & behaviors and compliance with all Haleon codes of practice
Responsible for tracking brand equities and recommending remedial action
Drive innovation planning, sequencing, implementation planning, tracking and learning
Measure success of global initiatives and provide timely and quality feedback to Global teams

Skills

Key technologies and capabilities for this role

Brand ManagementMarketing StrategyConsumer InsightsCompetitor AnalysisInnovation PlanningPerformance TrackingStakeholder PartnershipCommercial PlanningAdvertisingIn-Store Activation

Questions & Answers

Common questions about this position

What is the employment type for this position?

This is a full-time position.

Is this role remote or does it require working in a specific location?

This information is not specified in the job description.

What are the key responsibilities for the MEA Senior Brand Manager role?

The role involves developing growth strategies for brands in Middle East & Africa, partnering with marketing teams on plans based on insights, tracking brand performance, and driving innovation and market activation.

What is the company culture like at Haleon?

Haleon has an agile, performance-focused culture driven by the 'Win as One' strategy, with a purpose to deliver better everyday health with humanity, uniting and inspiring teams to be better every day.

What makes an ideal candidate for this Senior Brand Manager position?

The ideal candidate should model Haleon values and behaviors, support talent development across Middle East & Africa, and handle responsibilities like brand growth strategies, performance tracking, and partnering with cross-functional teams.

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.

AI-powered social media bot farms could introduce new cyber threats.

Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.

The company offers high-level security audits and penetration testing for DeFi clients.

Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.

Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.

Tokenized real-world assets present new opportunities for Halborn's security solutions.

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