Marketing Specialist, Demand Generation (Hybrid) at First American

Santa Ana, California, United States

Apply Now

Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Data & Analytics, Real EstateIndustries

Requirements

3+ years of experience in demand generation or related marketing role
Proactive and detail-oriented
Exceptional organizational skills
Willingness to learn
Ability to work cross-functionally with marketing managers, sales teams, leadership, and product stakeholders
Strong communicator who thrives in a collaborative environment
Passionate about executing impactful marketing and GTM initiatives
Proficiency with marketing automation and CRM tools (e.g., HubSpot, Salesforce)

Responsibilities

Assist in the planning, development, and execution of multi-channel demand generation campaigns (email, paid media, social media, content syndication, webinars)
Support go-to-market (GTM) strategies for new product launches, campaigns, and initiatives, ensuring alignment with business goals and market needs
Collaborate with marketing leadership to create and optimize campaigns aligned with GTM plans, target audience needs, and revenue objectives
Contribute to market research to identify customer pain points and competitive differentiators, incorporating insights into strategies
Manage day-to-day campaign activities, including scheduling, tracking, and reporting on performance metrics
Coordinate with creative designers and build content (landing pages, emails, ads, promotional content)
Test and refine campaign elements (messaging, targeting, delivery methods) to optimize ROI
Work closely with multiple marketing managers to ensure alignment on strategies, deliverables, and GTM plans
Partner with sales to facilitate lead handoff, track progress, and gather feedback on campaign effectiveness
Collaborate with product leadership to develop messaging and collateral showcasing product benefits
Serve as key point of contact for cross-departmental coordination on integrated campaigns
Track and analyze campaign performance metrics (MQLs, SQLs, pipeline growth, ROI)
Use marketing automation and CRM tools to monitor lead flow and campaign effectiveness
Prepare and present performance reports to marketing leadership with optimization recommendations
Coordinate affiliate marketing (program structure, partner recruitment, performance tracking, commission optimization)
Identify, vet, and activate influencers across platforms (YouTube, Instagram, TikTok, podcasts, blogs) aligned with brand and audience
Coordinate recruiting high-potential affiliates and influencers through outreach, networking, events, social platforms, and referrals
Coordinate and support influencers

Skills

Demand Generation

GTM Strategies

Email Marketing

Paid Media

Social Media

Content Syndication

Webinars

Campaign Management

Cross-Functional Collaboration

First American

Provides title insurance and real estate services

About First American

First American provides title insurance, specialty insurance, and various real estate-related services. Their title insurance protects homebuyers and property owners from potential ownership disputes and financial losses related to real estate transactions. The company offers a platform called myFirstAm®, which allows users to access property information, manage orders, and streamline the closing process from any device. Unlike many competitors, First American has a vast database of property data, with over 5.5 billion document images, making it a leading provider of real estate data solutions. The company's goal is to facilitate smooth real estate transactions while ensuring that clients' investments are protected.

Santa Ana, CaliforniaHeadquarters

1889Year Founded

$800.2MTotal Funding

VENTURE_UNKNOWNCompany Stage

Financial Services, Real EstateIndustries

10,001+Employees

Benefits

401k matching

Health, vision, dental insurance

Professional development

Risks

Data breach allegations could harm First American's reputation and lead to legal issues.

Integration of Mother Lode may face challenges and financial risks.

Dependence on digital transformation poses risks if technology advances rapidly.

Differentiation

First American offers comprehensive title insurance and settlement services nationwide.

The company provides a vast database of over 5.5 billion document images.

First American's digital platform, myFirstAm®, enhances real estate transaction efficiency.

Upsides

Acquisition of Mother Lode expands First American's market share in California.

Docutech purchase boosts First American's digital mortgage revenue by 38%.

Growing fintech trends align with First American's digital transformation strategy.

Land your dream remote job 3x faster with AI

Try Jobo Free