Marketing Specialist at Aleph

Bogotá, Bogota, Colombia

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Advertising, MarketingIndustries

Requirements

Undergraduate degree level or advanced vocational qualification preferably in Marketing Management, Business Administration or similar
At least 2 years of experience in B2B Marketing in more than 1 market in LATAM
Familiarity with the Digital Advertising Ecosystem: Basic understanding of digital advertising, ad tech platforms, and key components of data-driven marketing
Working Knowledge of B2B Marketing: Experience supporting B2B marketing initiatives within a digital landscape, ideally in the advertising or technology sector
Data Analysis & Measurement Support: Demonstrated ability to assist in the analysis of campaign performance metrics and support efforts to gather data for optimization and ROI reporting
Collaboration Experience: Experience assisting with or supporting co-marketing campaigns and activities involving external partners or vendors
Local Market Awareness: Ability to quickly adapt communication and execution plans to different local markets, showing sensitivity to cultural nuances
Clear Communication Skills: Strong ability to communicate clearly and professionally, both verbally and in writing, when interacting with internal and external stakeholders
Event Coordination Support: Experience coordinating logistical elements for events or webinars (virtual and in-person), including managing vendor needs, supplies, and timelines

Responsibilities

Support the Regional Marketing Strategy: Assist the Regional Marketing Manager in applying the B2B marketing strategy and tactics to support key sales objectives within LATAM
Ensure Alignment: Help ensure that all executed marketing activities adhere to the overall global marketing strategy and the priorities set by the Regional Sales and Marketing Teams
Coordinate Execution: Coordinate the regional and local execution of marketing initiatives to engage the local advertiser communities regularly (e.g., managing logistics for Events, gathering content, organizing swag, distributing materials, etc.)
Localize Messaging: Partner with cross-functional teams and partners to adapt global messaging into precise, persuasive, and locally relevant communications and assets
Vendor Management Support: Coordinate with external vendors (like PR and Event agencies) to facilitate the execution of local awareness and activation initiatives in the countries of the region

Skills

Key technologies and capabilities for this role

B2B MarketingMarketing StrategyCampaign CoordinationProject CoordinationCross-functional CollaborationBrand AwarenessLATAM Markets

Questions & Answers

Common questions about this position

What experience is required for the Marketing Specialist role?

The position requires at least 2 years of experience in B2B Marketing in more than 1 market in LATAM, along with an undergraduate degree or advanced vocational qualification preferably in Marketing Management, Business Administration or similar.

What is the employment type for this position?

This is a full time - permanent position.

What does the Marketing Specialist role at Aleph involve?

You will support the regional marketing strategy, coordinate execution of marketing initiatives like events, localize messaging, ensure alignment with global strategy, and assist with vendor management in LATAM markets.

What skills are needed for this LATAM Marketing Specialist position?

Candidates need familiarity with the digital advertising ecosystem, including basic understanding of digital advertising, ad tech platforms, and key components of data-driven marketing, plus working knowledge in the field.

What is the company culture like at Aleph?

Aleph offers a fast-growing, innovative team in a dynamic, global environment where your work makes a direct impact, focused on fostering long-lasting partnerships and empowering advertisers across 130+ markets.

Aleph

Enhances spreadsheets for financial planning teams

About Aleph

Aleph enhances the financial planning and analysis (FP&A) process by improving the functionality of spreadsheets, which are widely used by finance teams. Instead of replacing Excel with new web-based tools, Aleph integrates advanced features into the familiar spreadsheet environment. This allows finance professionals to continue using a tool they are comfortable with while gaining access to real-time data integration, automated reporting, and collaborative capabilities. Unlike traditional FP&A solutions that require users to learn new systems, Aleph's approach minimizes the learning curve and maximizes productivity. The company operates on a subscription-based model, providing continuous updates and improvements to its software, which helps finance teams streamline their budgeting and forecasting tasks. Aleph's goal is to empower finance teams to work more efficiently and effectively by supercharging the spreadsheets they already rely on.

New York City, New YorkHeadquarters

2020Year Founded

$16.4MTotal Funding

SERIES_ACompany Stage

Fintech, Financial ServicesIndustries

11-50Employees

Benefits

Remote Work Options

Risks

Competition from established FP&A providers like Anaplan and Adaptive Insights is increasing.

Scaling operations in new markets like Nigeria may require additional resources.

Spreadsheet reliance may face criticism from companies seeking innovative FP&A tools.

Differentiation

Aleph enhances spreadsheet capabilities, unlike traditional FP&A tools replacing Excel.

Aleph offers real-time data integration with 150+ integrations, streamlining financial processes.

Aleph's no-code dashboards allow finance teams to interact with data easily.

Upsides

Growing demand for real-time data integration boosts Aleph's market potential.

No-code platforms trend supports Aleph's user-friendly approach for finance teams.

Aleph's expansion into Nigeria taps into emerging market fintech opportunities.

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