Marketing Specialist at HoYoverse

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, EntertainmentIndustries

Requirements

1–3 years of experience in marketing; prior involvement in videogame, anime, entertainment industry is a strong plus
Familiarity with HoYoverse titles and a strong understanding of local anime/game community culture
Existing connections with local vendors, IP holders, or PR resources are preferred
Excellent communication and collaboration skills; experience in cross-cultural teamwork is highly valued

Responsibilities

Work closely with publishing and development team to shape and execute marketing efforts in the North American market, including high-impact integrated campaigns and top brand collaborations
Translate global strategy into localized initiatives that resonate with target users across the region
Based on business unit and product needs, participate in key promotion campaigns, including design of market strategy, user analysis, ideation, external communication, quality control, data collection, creative planning, content writing, etc
Support daily branding work including data analysis, material development, project follow-up, internal financial and legal processes
Track and identify emerging trends and collaboration opportunities within the North American anime and gaming ecosystem

Skills

Key technologies and capabilities for this role

Marketing StrategyUser AnalysisCampaign IdeationExternal CommunicationBrand CollaborationData CollectionMarket LocalizationQuality Control

Questions & Answers

Common questions about this position

What experience level is required for the Marketing Specialist role?

The role requires 1–3 years of experience in marketing, with prior involvement in videogame, anime, or entertainment industry being a strong plus.

What key skills are needed for this position?

Candidates need familiarity with HoYoverse titles and a strong understanding of local anime/game community culture, excellent communication and collaboration skills, and experience in cross-cultural teamwork.

Is this Marketing Specialist role remote or office-based?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Marketing Specialist position?

Strong candidates have 1-3 years of marketing experience, preferably in videogame/anime/entertainment, familiarity with HoYoverse titles, local community knowledge, existing connections with vendors or PR resources, and excellent cross-cultural communication skills.

HoYoverse

Creates immersive games and digital content

About HoYoverse

HoYoverse creates engaging virtual world experiences through its popular games like Genshin Impact and Honkai Impact 3rd. These games feature captivating stories, complex gameplay, and impressive graphics. Players can download and play these games for free, but they have the option to purchase in-game items to enhance their experience. This free-to-play model helps keep players engaged and encourages spending. In addition to gaming, HoYoverse produces animations, comics, music, and merchandise based on its game characters, which helps build a loyal fan base and creates additional revenue. Unlike many competitors, HoYoverse focuses on a diverse range of digital content and community engagement through platforms like HoYoLAB. The company's goal is to continuously improve its virtual worlds and maintain a strong presence in the gaming industry.

None, IndonesiaHeadquarters

2022Year Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, Entertainment, GamingIndustries

1,001-5,000Employees

Risks

Competition from companies like NetEase and Tencent is intensifying in Asia.

Gacha mechanics in games may lead to player backlash due to gambling concerns.

Intellectual property theft risks exist in regions with weak IP laws.

Differentiation

HoYoverse excels in creating immersive virtual worlds with rich storytelling.

The company offers a diverse range of products beyond gaming, including animations and music.

HoYoverse's free-to-play model with in-game purchases is highly lucrative.

Upsides

Collaborations with tech companies like UGREEN enhance brand visibility and innovation.

New game updates and characters drive player re-engagement and boost revenue.

Partnerships with artists for soundtracks attract new audiences and cultural impact.

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