Marketing Media Strategy Analyst at Ramp

New York, New York, United States

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$85,700 – $117,800Compensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial ServicesIndustries

Requirements

Master with data analysis and exceptional ability to draw key insights from both quantitative and qualitative data
“Get things done” mentality; ability to dissect complex problems, identify solutions, and drive them to completion with high degree of autonomy
Creative and able to see how pieces of a complex problem fit together; comfortable challenging assumptions when not well-based
Enjoy building and going from problem to solution regardless of medium
Passionate about deeply understanding product and customers' needs to generate meaningful campaigns that reach customers at the right time with the right message
Team-first mentality and communication skills to influence others at all levels and across functions to rally behind shared business goals
Nice-to-have: Experience in high-growth startups

Responsibilities

Find “alpha” in a competitive environment: under-priced assets which deliver higher impact for lower costs than traditional media buys
Deliver strategic frameworks to inform allocation of marketing budget among brand marketing channels, and within them
Recommend experiments for unconventional brand marketing channels/creative strategies and work with team to execute them
Design a measurement framework for the effectiveness of each placement/media buy, and work with marketing technology team to implement and monitor it regularly

Skills

Key technologies and capabilities for this role

Media BuyingBrand AwarenessMarketing StrategyMedia PlanningTV AdvertisingBillboard AdvertisingPodcast AdvertisingRadio AdvertisingAnalytical Skills

Questions & Answers

Common questions about this position

What is the salary range for the Marketing Media Strategy Analyst position?

The salary range is $85.7K - $117.8K.

Is this role remote or hybrid, and where is it located?

The position is hybrid.

What key skills are required for this role?

This information is not specified in the job description.

What is the company culture like at Ramp?

Ramp is rethinking how modern finance teams function in the age of AI, investing in bold people to build the future, with a team of talented leaders from top financial services, fintech, and technology companies.

What makes a strong candidate for this Marketing Media Strategy Analyst role?

Strong candidates are masters with data, able to find under-priced media assets, deliver strategic frameworks for budget allocation, recommend experiments for unconventional channels, and design measurement frameworks for media effectiveness.

Ramp

Corporate card and spend management platform

About Ramp

Ramp provides a corporate card and spend management platform that helps businesses track expenses and save money. The platform allows finance teams to manage corporate cards, expense reports, and bill payments in one place, and it integrates with tools like Slack for added convenience. Ramp serves a wide range of clients, from large enterprises to creative agencies, and aims to reduce overall expenses through its comprehensive financial tools. Unlike competitors such as Amex and Brex, Ramp generates revenue through interchange fees on card transactions and subscription fees for advanced features. The company's goal is to streamline financial operations for businesses and help them achieve significant cost savings.

New York City, New YorkHeadquarters

2019Year Founded

$1,096.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Competitive salaries: You never have to wonder how your pay compares. Our generous comp reflects our belief that you’ll take Ramp to the next level.

Comprehensive health plans: US-based employees get full medical, dental, and vision insurance coverage. Everyone gets a monthly stipend for personal wellness.

Professional development: Take advantage of our annual education stipends to stay on top of your personal growth.

Unlimited PTO: Flexible vacation days give you the time to step away, unwind, and recharge.

Risks

Increased competition from fintech startups could challenge Ramp's market position.

Economic downturns may reduce business spending, affecting Ramp's revenue streams.

The volatile travel industry poses risks to Ramp's new travel booking services.

Differentiation

Ramp integrates with popular tools like Slack and Workday for seamless financial operations.

The platform offers advanced accounting automations, reducing manual work for finance teams.

Ramp's use of stablecoins and modern financial instruments sets it apart from competitors.

Upsides

Ramp's integration with Workday enhances real-time data syncing and accounting automation.

The partnership with Priceline expands Ramp's services into the growing business travel sector.

Ramp's recent $750 million funding boosts its capacity for innovation and market expansion.

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