Marketing Manager at Tencent

Shenzhen, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

GamingIndustries

Requirements

对NIKKE的IP有充分的了解和热爱
二次元重度用户，有大量的番剧观看经验，对于二次元游戏内容有良好的审美能力
协调和统筹能力较强，自驱力强，结果导向，开拓创新，有较强的抗压能力
四年以上游戏市场经验，有地区市场宣发及内容制作经验优先
熟练掌握以下任一语言优先考虑：英语/日语/韩语

Responsibilities

负责NIKKE海外市场营销策划，包括版本策略梳理、品牌素材、创意内容和互动活动等海外市场策划与落地，能够结合整体海外年度市场策略、目标人群洞察、核心地区特性等维度做出有亮点的全球创意Campaign内容，并且与地区配合有效落地
对产品的理解和用户洞察较强，能对游戏的用户有清晰的判断认知，且能有效借助产品数据进行分析从而提出有效的策略梳理
有较强的创意内容策划和审美能力，能够制定明确内容标准并以此把控相应产出，保证内容的高品质呈现，监控和评估效果并完成内容迭代
负责与内外部团队协同，合理规划产品版本节奏、品牌素材和内容制作，针对内容策划的传播话题和节点，确保内容节奏在玩家圈层的理解与传播

Skills

Key technologies and capabilities for this role

Game MarketingOverseas CampaignsMarketing PlanningUser InsightsData AnalysisContent CreationCreative CampaignsProject CoordinationBrand ManagementEnglishJapaneseKorean

Questions & Answers

Common questions about this position

What experience is required for this Marketing Manager role?

Candidates need four years or more of game marketing experience, with preference for those having regional market promotion and content production experience. A deep understanding and passion for the NIKKE IP is required, along with being a heavy otaku user with extensive anime-watching experience and good aesthetic sense for otaku game content.

What skills are essential for success in this position?

Strong product understanding and user insights, creative content planning and aesthetic abilities, coordination and organizational skills, self-motivation, results-orientation, innovation, and high stress resistance are essential.

What is the company culture like at Tencent's Level Infinite?

Tencent is committed to equal employment opportunities, creating a fair and inclusive work environment that values diverse voices to spark innovation and provides a supportive, encouraging atmosphere for personal and collective growth.

Is remote work an option for this role?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters

1998Year Founded

$31.5MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries

10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.

Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.

Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.

Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.

Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.

The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.

Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

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