Marketing Intern at Universal Music Group

Manila, Metro Manila, Philippines

Universal Music Group Logo
Not SpecifiedCompensation
InternshipExperience Level
InternshipJob Type
UnknownVisa
Music, EntertainmentIndustries

Requirements

  • Official endorsement from University for a minimum of 200 hrs internship period
  • Students taking BS in Marketing, Communications, Media and/or other related fields
  • Basic knowledge of social media and graphic/video editing tools
  • Deep interest in the entertainment and music industry, very immersed in pop culture happenings - especially on the international music scene
  • Collaborative and good interpersonal skills; willing to take on multiple tasks

Responsibilities

  • Support the execution of marketing campaigns both online and offline - from social strategy to event production
  • Support the content development team for social media planning, content development - from graphic design to visual editing
  • Support the social media team to grow fan communities and owned community channel/s
  • Support the marketing team by developing marketing studies that cover trends, consumer insights, etc

Skills

Social Media
Graphic Design
Video Editing
Market Research
Event Production
Content Strategy
Community Building

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters
1934Year Founded
$3,890.9MTotal Funding
IPOCompany Stage
Consumer Goods, EntertainmentIndustries
10,001+Employees

Benefits

Competitive Salary
401k
Flexible PTO
Medical, dental, visiion insurance
Student Loan Repayment Assistance & Tuition Reimbursement
Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.
Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.
AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.
UMG's artist-centric streaming model enhances engagement and revenue for musicians.
UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.
Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.
Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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