Marketing Data & Analytics Manager at Thermo Fisher Scientific

Basingstoke, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Life Sciences, Scientific Instruments, Marketing, AnalyticsIndustries

Requirements

Bachelor’s degree in Marketing or Business Administration, or equivalent experience
8+ years of experience in the management of marketing data
Demonstrated leadership and influencing experience
Strong data analysis and reporting skills
Experience with PowerBI, Adobe Analytics, Eloqua, SFDC, or similar
Capability in handling marketing data systems
Excellent communication and presentation skills
Proven ability to translate business strategy into marketing data strategy
A data-driven storyteller who can simplify complexity and influence decisions
A strategic problem solver with hands-on experience in marketing analytics tools and platforms
A collaborative leader who thrives in cross-functional environments
A proactive problem-solver who’s always looking for ways to improve performance and efficiency

Responsibilities

Lead Marketing Analytics Strategy: Define and implement tracking, tagging, and measurement framework across all marketing channels
Build Insightful Dashboards & Reports: Create intuitive dashboards and recurring reports (weekly, monthly, quarterly) that make complex data easy to understand for team members at all levels
Analyze Campaign Performance: Evaluate return on investment, conversion funnels, and channel effectiveness across Google Ads, Microsoft Ads, SEO, social media, and web analytics platforms
Forecast & Model Performance: Develop predictive models and forecasts to guide marketing strategy and budget allocation
Construct Attribution Models: Build and refine attribution frameworks that provide full insight into the marketing funnel and return on investment
Establish & Monitor Critical Metrics: Keep an eye on performance through tracking metrics for assessment and improvement
Collaborate Cross-Functionally: Partner with marketing, commercial, and corporate teams to ensure data readiness, operational alignment, and seamless data flow
Ensure Data Compliance: Uphold data privacy laws and regulations in all aspects of data collection, storage, and usage
Drive Actionable Insights: Translate data into clear, strategic recommendations that influence marketing spend, campaign direction, and business decisions
Identify Opportunities & Risks: Proactively surface inefficiencies, risks, and new opportunities for optimization and growth

Skills

Google Ads

Microsoft Ads

SEO

Social Media Analytics

Web Analytics

Dashboards

Data Visualization

Attribution Modeling

Predictive Modeling

Forecasting

ROI Analysis

Conversion Funnels

Tracking

Tagging

Marketing Measurement

Thermo Fisher Scientific

Provides life sciences products and services

About Thermo Fisher Scientific

Thermo Fisher Scientific offers a variety of products and services that support scientific research and healthcare, including laboratory equipment, reagents, and software solutions. Their products are used in applications like protein biology, real-time PCR, and sequencing, serving clients such as academic institutions and pharmaceutical companies. Unlike competitors, Thermo Fisher emphasizes customer support and education, helping clients optimize their experiments. The company's goal is to be a leading provider of life sciences solutions that contribute to a healthier and safer world.

Waltham, MassachusettsHeadquarters

1956Year Founded

$17MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Increased competition in single-use bioprocessing may impact market share.

Sale of anatomical pathology business could create a temporary product gap.

Investment in miDiagnostics may face regulatory challenges affecting returns.

Differentiation

Thermo Fisher offers a comprehensive range of life sciences products and services.

Their well-known brands include Thermo Scientific, Applied Biosystems, and Invitrogen.

They provide strong customer support and educational resources to optimize client workflows.

Upsides

Expansion of biologics production facility enhances capacity for precision biologics monitoring.

Investment in miDiagnostics aligns with demand for rapid diagnostic solutions in BioPharma.

Collaboration with Mainz Biomed positions them in the growing cancer detection market.

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