Marketing Coordinator (Temp) - Events, Social Media, & Brand at Good Eggs

Oakland, California, United States

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Part TimeJob Type

UnknownVisa

Grocery, DTC, Food and BeverageIndustries

Requirements

Self-starter with a “get it done” mentality who thrives in a scrappy, fast-moving environment
Creative and curious, with an eye for design and strong written communication skills
Familiar with social media platforms (TikTok, Instagram, Pinterest) and how brands engage audiences online
Proficient with basic design tools (Canva, Adobe Creative Suite, Figma) to create simple marketing assets
Organized, detail-oriented, and eager to roll up your sleeves to support the team wherever needed
Bonus: Eye for taking great photos and videos and curiosity for experimenting with new creative angles
Bonus: Love cooking, exploring new foods, or passion for the food & beverage space

Responsibilities

Support brand events and activations, from planning to on-the-ground execution
Assist with social media content creation and community engagement, with a focus on TikTok, Instagram, and emerging platforms
Help execute brand and PR initiatives, including influencer outreach, press opportunities, and partnerships
Collaborate with the design team to develop marketing assets for social, digital, and in-person touchpoints
Work on special growth projects, such as TikTok Shop launches and DTC experiments
Conduct competitive research and trend spotting to identify new opportunities in food and DTC marketing

Skills

TikTok

Instagram

Social Media Content Creation

Community Engagement

Event Planning

Influencer Outreach

Brand Management

Trend Research

Competitive Analysis

Good Eggs

Online grocery delivery service with diverse products

About Good Eggs

Good Eggs provides an online grocery delivery service that focuses on convenience, quality, and variety for consumers. Customers can shop for a wide selection of products, including fresh produce, meats, baked goods, and beverages, while also accommodating various dietary preferences such as gluten-free, paleo, and plant-based options. The shopping experience is facilitated through the company's website, where users can choose items based on their preparation time, serving size, and dietary needs. Once selections are made, Good Eggs delivers the groceries directly to the customer's home on a scheduled delivery day. Unlike many competitors, Good Eggs not only sells grocery items but also offers gift cards and curated meal kits, which diversifies their revenue streams. The company's goal is to make grocery shopping easier and more enjoyable for customers by providing high-quality products and a seamless delivery experience.

Oakland, CaliforniaHeadquarters

2011Year Founded

$196MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Food & Agriculture, Consumer GoodsIndustries

201-500Employees

Risks

Increased competition from Instacart and Amazon Fresh challenges Good Eggs' market position.

The acquisition by GrubMarket may lead to strategic shifts alienating existing customers.

Financial struggles and valuation decline may hinder investment in technology and infrastructure.

Differentiation

Good Eggs offers a unique combination of fresh produce, meal kits, and beverages.

The company focuses on local and organic produce, supporting sustainable farming practices.

Good Eggs provides exclusive culinary experiences, like the Momofuku at Home collection.

Upsides

Growing demand for plant-based and alternative proteins benefits Good Eggs' diverse product offerings.

The rise of personalized nutrition creates opportunities for tailored meal kits and grocery options.

Increased consumer interest in sustainability aligns with Good Eggs' eco-friendly packaging initiatives.

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