Marketing Consultant - Emiratization & UAE Talent Development | Song at Accenture

Dubai, Dubai, United Arab Emirates

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, ConsultingIndustries

Requirements

Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
4+ years of experience in marketing analytics, preferably in a consulting or digital agency environment
Expertise in tools like Google Analytics, Tableau, SQL, and CRM platforms
Proven experience with Conversational Design, Contact Center platforms, and VoC tools
Strong understanding of CX strategies, digital marketing channels, and campaign optimization
Advanced analytical and problem-solving skills
Proficiency in data visualization and storytelling
Strong communication and stakeholder management abilities
Ability to lead multiple projects in a fast-paced environment

Responsibilities

Analyze complex marketing data to identify trends, patterns, and opportunities
Leverage tools like Google Analytics, Tableau, Power BI, and SQL for advanced data modeling and reporting
Lead initiatives in Chatbots, LLMs, Prompt Engineering, TTS, and STT to enhance customer engagement and experience
Drive optimization of Contact Center platforms such as Genesys, Sprinklr, and Microsoft
Utilize Qualtrics and Medallia for Voice of Customer (VoC) insights and CX measurement
Conduct in-depth market research to understand customer behavior and competitive landscapes
Evaluate and optimize marketing campaigns across digital and traditional channels to improve ROI and KPIs
Design and implement CX Operating Models for large-scale organizations, ensuring alignment with client goals
Develop detailed reports and dashboards to present insights to senior stakeholders
Collaborate with cross-functional teams to align marketing strategies with business objectives

Skills

Google Analytics

Tableau

Power BI

SQL

Chatbots

LLMs

Prompt Engineering

TTS

STT

Genesys

Sprinklr

Microsoft

Qualtrics

Medallia

CRM

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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