Marketing Associate at Abarca Health

New York, New York, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Mental HealthIndustries

Requirements

Scrappy, creative builder who thrives at the intersection of brand marketing, content development, design, and execution
Ability to shape messaging across audiences including patients, families, providers, health systems, and payors
Skills in executing brand strategy: developing the message, creating the design, and delivering polished materials

Responsibilities

Shape and refine messaging across all channels to clearly communicate Amae’s value, drive engagement, and support growth; ensure consistent brand voice and visuals across web, print, and digital platforms
Lead the creation of polished, on-brand marketing assets including sales decks, articles, case studies, social content, email templates, and more to engage target audiences and maintain visual consistency
Develop patient-facing campaigns and materials (ads, guides, referral resources, educational content) that make Amae’s services approachable and trustworthy, reduce barriers to care, and increase patient conversion and retention
Partner with growth and community liaison teams to develop compelling collateral for payors, employers, health systems, and providers; translate complex clinical and economic value into clear, visually engaging materials to strengthen partnerships and support contract discussions
Work cross-functionally to align messaging and design across all touch points, ensuring a unified and high-quality brand experience for patients, providers, and partners
Monitor campaign performance and asset utilization

Skills

Brand Marketing

Product Marketing

Content Creation

Social Media

Market Research

Growth Marketing

Abarca Health

Pharmacy Benefit Management services provider

About Abarca Health

Abarca Health provides Pharmacy Benefit Management (PBM) services, focusing on flexible and user-friendly solutions for health plans, employers, and government programs like Medicare and Medicaid. Its main product, the Darwin platform, allows clients to quickly implement and modify benefit designs while ensuring compliance with regulations. Abarca Health manages over $5.3 billion in drug spend and processes 100 million prescription claims annually, offering additional services like home delivery for prescriptions. The company's goal is to deliver exceptional service and innovative solutions in the PBM market.

Aventura, FloridaHeadquarters

2005Year Founded

VENTURE_UNKNOWNCompany Stage

HealthcareIndustries

501-1,000Employees

Benefits

PTO

Parental leave

Work flexibility

Health insurance

Wellness stipend

401k

Tuition reimbursement

Leadership development programs

Risks

Increased competition from Amazon Pharmacy and Mark Cuban's Cost Plus Drug Company.

Growing focus on specialty drugs may require platform adaptation.

Shift towards price transparency could pressure Abarca's pricing models.

Differentiation

Abarca Health's Darwin platform is highly adaptable and user-friendly.

The company offers innovative programs like Triple S en Casa for home delivery.

Abarca Health ensures compliance with ever-changing healthcare regulations.

Upsides

Abarca transitioned two million members to Darwin in 18 months, showing operational efficiency.

Collaboration with Blue Shield of California boosts Abarca's reputation in the PBM sector.

Recognition as a top IT workplace attracts top talent, driving innovation.

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