Marketing & PR Lead at CIC

Warsaw, Masovian Voivodeship, Poland

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Innovation, Real Estate, ConsultingIndustries

Requirements

5+ years of experience in B2B marketing, ideally with exposure to consulting, innovation, or ecosystem-building sectors
Demonstrated ability to plan and execute integrated marketing campaigns across digital, content, PR, and events
Project Management skills and experience with tools such as Asana, Jira, Notion, etc
Strong copywriting and storytelling skills, with experience crafting content for diverse audiences
Experience working closely with senior leaders and high-level stakeholders
Hands-on experience managing and optimizing marketing activities (inferred from context)

Responsibilities

Develop and execute marketing strategies for CIC’s innovation ecosystem projects, including new market entries and consulting engagements
Build integrated campaigns combining digital and offline advertising, email marketing, social media, PR, events, and grassroots outreach
Partner with project leads to shape messaging, positioning, and storytelling for diverse audiences
Produce and oversee the creation of marketing materials - web content, landing pages, case studies, decks, videos, and collateral — tailored to each initiative
Lead event marketing efforts, from thought leadership panels to large-scale launches, ensuring strong attendance and high-quality brand experience
Manage vendor relationships, including design, PR, and media agencies
Track and report on marketing performance, optimizing tactics based on data and feedback
Support PR and media relations, including identifying speaking opportunities, coordinating interviews, and drafting press releases
Serve as a bridge between CIC’s marketing, sales, and innovation ecosystem teams, ensuring alignment and knowledge sharing

Skills

Key technologies and capabilities for this role

Marketing StrategyContent CreationEvent MarketingDigital CampaignsPartnershipsPRCampaign ManagementStakeholder EngagementInnovation Ecosystem

Questions & Answers

Common questions about this position

Is this role remote or based in a specific location?

This role is based in Warsaw.

What are the key responsibilities of the Marketing & PR Lead?

The role involves developing marketing strategies, building integrated campaigns, producing marketing materials, leading event marketing, managing vendors, tracking performance, and supporting PR efforts.

What skills and experience are required for this position?

The ideal candidate is a versatile, results-oriented marketing leader skilled in strategy and hands-on execution across content creation, event marketing, digital campaigns, PR, partnerships, and data-driven optimization.

What is the team structure like for this role?

You'll report to the Digital Marketing Manager and collaborate closely with internal project teams, the global marketing team, and external partners.

What kind of projects will I work on in this role?

You'll work on high-impact projects such as new market launches, major innovation consulting engagements, and ecosystem-building programs.

CIC

Supports independent colleges with grants and collaboration

About CIC

CIC supports independent colleges and universities in the United States by providing various services tailored to their needs. These services include grants, professional development programs, and collaboration opportunities among member institutions. CIC operates on a membership model, generating revenue through membership fees and grants. One of its key offerings is the Tuition Exchange Program, which allows students to exchange tuition among member schools, and the Institute for Chief Academic Officers, an annual event focused on professional development for academic leaders. CIC distinguishes itself by acting as a connector for its members, fostering collaboration and innovation to enhance their financial health and institutional missions. The organization's goal is to strengthen independent higher education and support its members in achieving their objectives.

Washington, District of ColumbiaHeadquarters

1956Year Founded

VENTURE_UNKNOWNCompany Stage

Social Impact, EducationIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Paid Vacation

Paid Holidays

Risks

Partnership with IPClear may expose CIC to cybersecurity vulnerabilities.

Free expression projects could lead to controversies among stakeholders.

Reliance on grants poses financial risks if future funding is reduced.

Differentiation

CIC offers unique tuition exchange programs among member institutions.

CIC provides specialized professional development for academic leaders through annual events.

CIC acts as a bridge for collaboration and innovation among independent colleges.

Upsides

CIC's partnership with IPClear offers discounted services for network modernization.

CIC can leverage the trend of micro-credentials for new professional development programs.

CIC's focus on mental health programs aligns with growing college wellness initiatives.

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