Manager, Visual Merchandising Nike Direct, Japan at Nike

Tokyo, Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Fashion, SportswearIndustries

Requirements

Minimum of 5 or 6 years of experience in Visual Merchandising
Bachelor’s degree or higher education
High interest or background in sport, youth culture, sneakers, fashion, and streetwear
Able to solve complex problems using limited information and implement solutions with future implications in mind; works with non-routine information and develops recommendations to gain alignment and approval
Leadership: Accountable for achieving short to medium-term goals that impact the team or department; responsible for performance management, compensation, and resourcing decisions for direct reports
Domestic travel required at least once a month to visit agency partners and Nike Direct stores; occasional international travel may be required
Strong oral and written communication skills in both English and Japanese

Responsibilities

Lead the seasonal planning and execution of Visual Merchandising for Nike Direct Stores, bringing both seasonal and evergreen brand stories to life
Manage small teams, projects, and/or mid-size external partners within established functional practices; implement and execute strategies that drive business results across a larger team or multiple smaller teams
Develop and execute strategies to promote products and services to Nike Direct Stores, supporting business growth through analysis, market research, and in-store visits
Create compelling visual display strategies that enhance brand recognition and drive sales, ensuring alignment with promotions, seasonal campaigns, product launches, and brand standards
Program seasonal Visual Merchandising direction for Nike Direct inline stores 4-5 times per year, and co-develop strategic plans for new store openings in collaboration with APLA
Support the production of in-store signage and graphics led by the Retail Brand & Experience team
Deliver regular Visual Merchandising training programs for Direct Store Athletes to elevate in-store execution
Collaborate with Nike Direct inline and Value stores to execute cross-channel projects and seasonal storytelling

Skills

Key technologies and capabilities for this role

Visual MerchandisingRetail MarketingBrand StorytellingProblem SolvingLeadershipPerformance Management

Questions & Answers

Common questions about this position

What experience is required for the Manager, Visual Merchandising role?

A minimum of 5 or 6 years of experience in Visual Merchandising is required, along with a Bachelor’s degree or higher education.

What language skills are needed for this position?

Strong oral and written communication skills in both English and Japanese are required.

Is travel required in this role?

Domestic travel is required at least once a month to visit agency partners and Nike Direct stores, with occasional international travel depending on business needs.

What teams will I work with in this role?

The role sits within the Integrated Retail Marketing Japan team, reports to the Director of Integrated Retail Marketing, and partners with Retail Brand & Experience, Brand Management, Digital Marketing, Nike Direct Stores, Planning, Supply Chain, and APLA colleagues, plus external agencies, suppliers, and vendors.

What kind of candidate is Nike looking for in this Visual Merchandising Manager role?

Nike seeks a strategic and creative individual who is a visionary and executor, with a sharp eye for detail, thriving in dynamic environments, passionate about sport, culture, retail, brand storytelling, and consumer connection, plus strong problem-solving and leadership skills.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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