Sr. Lifecycle Strategist, Audience Engagement
Newsweek- Full Time
- Junior (1 to 2 years)
Candidates should possess a Bachelor's degree and ideally a Master's degree in Business, Marketing, or a related field, with a minimum of 5 years of experience in subscription strategy or related business development roles, and a strong understanding of digital content and audience engagement. Experience with subscription funnels and direct-to-consumer revenue streams is highly desirable.
The Manager of Subscription Strategy & Operations will develop and execute strategies to drive subscriber acquisition, engagement, and lifetime value across Sony’s Global Podcast Division, collaborating with internal teams to bring these initiatives to life and shaping the division’s subscription and direct-to-consumer revenue streams, while regularly evaluating the impact of subscriber content and identifying opportunities for growth.
Global music company managing artists and royalties
Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A key feature is the Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Sony Music is dedicated to nurturing new talent through internships and career opportunities, ensuring a pipeline of future industry leaders. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.