Manager of Partnerships - Instagram Influencer Program

Position Overview

Thrive Market is seeking a Manager of Partnerships to lead our Instagram influencer program. This role will focus on managing both organic partnerships and paid usage to efficiently drive high-quality new members. The ideal candidate will own strategy and execution across Instagram, collaborating with creators to produce high-performing content for their channels and for paid campaigns across Meta.

About Thrive Market

Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,600,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company. Join us as we bring healthy and sustainable living to millions of Americans in the years to come.

Responsibilities

• Partnership Management: Own and manage an existing pipeline of Instagram partnerships, negotiating and scheduling content-rich campaigns to meet daily, weekly, and monthly KPIs.
• New Partner Acquisition: Actively recruit new partners leveraging existing relationships across Instagram to scale the budget.
• Performance Optimization: Optimize partner performance by developing new creative assets, conducting landing page and funnel testing, and implementing other operational levers to achieve success on all campaigns.
• Data Analysis & Insights: Analyze and deliver actionable insights on campaign performance based on data and goal KPIs.
• Paid Collaboration: Collaborate with the Acquisition team to book and scale top-performing influencer content across Meta (via darkposting, whitelisting, etc.).
• Compliance: Ensure influencer usage rights, disclosures, and legal terms are consistently tracked and managed.

Qualifications

• Experience: 3+ years of experience in Influencer Marketing, with a mandatory focus on Instagram and preferred experience in Paid Media.
• Performance Driven: Motivated by KPIs, with a proven track record of managing creator campaigns that deliver on performance goals, including experience with UGC, whitelisting, and darkposting for paid social.
• Influencer Ecosystem Knowledge: Deep understanding of the Instagram influencer ecosystem, with a strong perspective on content that performs on both Paid and Organic Influencer channels.
• Adaptability: Comfortable moving at a start-up pace (FAST!) and possess confident, outgoing, and persistent follow-up skills.
• Communication Skills: Exceptional ability to flex communication styles between team members, executives, agents, and high-powered influencers.
• Organization: Highly organized, with the ability to manage workload and prioritize tasks effectively.
• Process Orientation: Task-oriented and capable of keeping oneself and others on track.
• Passion: A genuine passion for health and wellness, and excitement to grow the Thrive Market community and contribute to positive change for members and the environment.

Company Culture & Benefits

• Comprehensive Health Benefits: Medical, dental, vision, life, and disability insurance.
• Competitive Compensation: Salary (DOE) + equity.
• Retirement Savings: 401k Employer Match.
• Holidays: 9 Observed Holidays.
• Work-Life Balance: Flexible Paid Time Off.
• Wellness: Subsidized ClassPass Membership with access to fitness classes and wellness and beauty resources.

Employment Type

• Exempt

Location Type

• [Location Type Not Specified]

Salary

• [Salary Not Specified]