Marketing Analytics Manager
Dandy$127,500 - $150,000/year
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, MarketingIndustries
Requirements
- Proven ability to connect marketing activities to business outcomes through analytics
- Expertise in performance marketing analytics, including media mix modeling and campaign optimization
- Hands-on experience with data visualization tools (Tableau, Power BI) and programming languages (Python/R)
- Strong understanding of data governance, quality management, and master data principles
- Familiarity with AI-driven analytics and a passion for leveraging emerging technologies
- Ability to influence stakeholders and communicate insights clearly
- Leadership skills to manage projects and mentor team members, driving accountability and results
Responsibilities
- Build the Marketing Intelligence Framework: Define how marketing activities ladder up to business objectives. Develop models and dashboards that measure campaign effectiveness and ROI
- Lead Performance Marketing Analytics: Drive insights for paid media channels, media mix modeling, and campaign optimization. Ensure marketing investments deliver maximum impact
- Partner with Data and AI Teams: Collaborate with analytics and data engineering partners to design scalable solutions. Champion AI-driven approaches to improve speed, accuracy, and predictive capabilities
- Create Executive-Level Storytelling: Translate complex data into clear narratives for senior leadership. Use visualization tools like Tableau, Power BI, and Python libraries to influence decisions
- Establish Data Governance and Quality Standards: Implement processes that ensure data accuracy, compliance, and usability across marketing analytics
Skills
Tableau
Power BI
Python
R
Media Mix Modeling
Campaign Optimization
ROI Analysis
Data Visualization
Data Governance
AI
Dashboards
Walmart
Global retail chain offering affordable products
About Walmart
Walmart operates a chain of hypermarkets, discount department stores, and grocery stores, providing a wide variety of products at low prices to everyday consumers, families, and communities. The company combines physical retail locations with an e-commerce platform, allowing customers to shop for groceries, apparel, electronics, and household items both in-store and online. Walmart's efficient supply chain management and large-scale purchasing enable it to maintain affordability, setting it apart from competitors. The company also offers financial services and health and wellness services, including pharmacies and vision centers. Walmart's goal is to save people money and support communities, as demonstrated by its efforts during the COVID-19 pandemic and its commitment to social responsibility, including programs for veterans and military families.
Bentonville, ArkansasHeadquarters
1962Year Founded
$5,515MTotal Funding
IPOCompany Stage
Financial Services, Consumer GoodsIndustries
10,001+Employees
Benefits
PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans
Risks
Rising U.S. labor costs could pressure profit margins.
Amazon's grocery delivery expansion threatens Walmart's market share.
Fintech investments expose Walmart to financial regulatory risks.
Differentiation
Walmart's omnichannel strategy integrates physical and online retail seamlessly.
The company offers a wide range of products at consistently low prices.
Walmart's commitment to community support enhances its brand reputation.
Upsides
Walmart's investment in fintech expands its financial services offerings.
Robotics integration in distribution centers boosts operational efficiency.
Culturally themed product lines attract diverse customer segments.
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