セールスマネジャー(Manager, Mid Market Sales (Japan), Audience Measurement Asia) at Nielsen

Tokyo, Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Advertising, Digital, PublishingIndustries

Requirements

Japanese language fluency (written and spoken)
Bachelor’s Degree in Business, Marketing, Finance or related field or relevant sales/business experience
5 years of experience in high performing Mid-market Sales teams
Knowledge of Nielsen as a business and its products, services, and offerings - preferred
Track record of performance with discipline in sales prospecting activities
Mid-market Sales tool proficiency - SAP/Salesforce, Sales pros

Responsibilities

Carrying quota and owning sales, end to end, to ~80 small and mid-sized existing clients and prospect Nielsen customers across verticals (e.g., advertisers, publishers, digital), generating up to USD50k per client in Nielsen revenue
Create new pipelines through programmatic, high velocity, outbound prospecting activities (e.g. calls, emails, social outreach) to expand existing accounts and secure new logos
Drive and enable renewals of existing clients
Build and maintain strong relationships with clients through regular communication and follow-up
Outbound prospecting and follow up on Marketing Qualified Leads (MQL) to generate pipeline
Identify, qualify, prospect, and develop new client relationships and generate new sales opportunities
Cross-sell and upsell to existing customers by identifying opportunities for additional products or services that align with their needs
Manage sales process from prospecting, to negotiating and closing contracts
Prepare and deliver contract proposals to new and existing customers, negotiating terms, and closing sales
Answer client questions relative to product updates and product information effectively and in a timely manner
Consistently meet revenue targets and activity KPIs
Stay up to date on industry trends and developments
Develop a solid understanding of Nielsen products and services to effectively position them to potential customers
Leverage CRM and other tech tools to track, execute and manage sales activities
Have operational command of business
Collaborate with other vertical Sales, Marketing, Revenue Operations, and Finance to deliver products, services, and drive client satisfaction
Regular meetings with Mid-Market Sales Team across 8 markets in Asia and MMS Lead
Close collaborations with the Delivery & Customer Support Group, Revenue Operations Team and the local Operations Team
Synergies with Vertical teams - Agencies, Advertisers, Broadcasters/Publishers, Platforms/Digital
Coordination with the Marketing team and other Support Functions such as HR & Finance
Regular meetings (virtual or face-to-face) with identified high-touch Mid-Market Sales clients
Bi-weekly/monthly touchpoints and communication with identified low-touch Mid-Market Sales clients

Skills

Key technologies and capabilities for this role

Outbound ProspectingCold CallingEmail OutreachSocial OutreachSales Pipeline GenerationClient Relationship ManagementCross-SellingUp-SellingQuota ManagementRenewalsMarketing Qualified Leads

Questions & Answers

Common questions about this position

What is the salary for the Mid-Market Sales Manager position?

This information is not specified in the job description.

Is this a remote position or what is the location requirement?

This information is not specified in the job description.

What key skills are required for this sales manager role?

Key skills include outbound prospecting, building client relationships, sales process management from prospecting to closing, cross-selling/upselling, CRM usage, and collaboration with cross-functional teams.

What is the company culture like at Nielsen?

Nielsen has a dynamic team committed to excellence, perseverance, and making an impact together, with a global workforce passionate about powering a better media future and championing employee success.

What makes a strong candidate for this sales manager role?

Strong candidates have client-facing experience, the ability to carry sales quotas end-to-end for mid-market clients, skills in outbound prospecting and pipeline generation, and experience collaborating across sales teams in Asia.

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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